Public Relations Cases

Author: Jerry A. Hendrix
Edition: 9
Publisher: Wadsworth Publishing
Binding: Paperback
ISBN: 1111344426
Price:
You Save: 19%

Public Relations Cases

• Continually praised for its thorough inception-to-evaluation coverage, the text systematically presents the entire execution of each case, from initial research efforts to finished results or evaluation.
• Chapter 1 also includes a section on new technology and the importance of ethics in public relations.
• The Instructor's Manual for the eighth edition has been expanded with additional material from many of the cases and updated scenarios for class exercises and discussions.
• The text continues to present cases by following the ROPE Process of Public Relations: Research of initial topics, establishment of Objectives, Programming, and Evaluation of the campaign's success. This method was originally devised by author Jerry Hendrix to establish a strong foundation in strategic planning.
• Hendrix and Hayes show students how to analyze the strengths and weaknesses of successful cases, and then create ways to make them even better.

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations.Public Relations Cases review. Read full reviews of Public Relations Cases: International Perspectives Ebook.

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Categories: Public relations->Management->Case studies. Contributors: Patricia Swann - Author. Format: NOOK Book

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This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations. This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication stra

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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges

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Public Relations Cases, ISBN-13: 9780495567783, ISBN-10: 0495567787

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Public Relations Cases Reviews

Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.