Preface to Marketing Management

Author: J. Paul Peter
Edition: 12
Publisher: McGraw-Hill/Irwin
Binding: Paperback
ISBN: 0073529966
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Preface to Marketing Management

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility.Preface to Marketing Management review. Read full reviews of Jr. James H. Donnelly, J.Paul Peter: Preface to Marketing Management.

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by Peter - McGraw-Hill Ryerson (2008) - Paperback - ISBN 0070939888 9780070939882

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Mcgraw-Hill Education - Europe | 2010 | 272 pages | ISBN-13: 9780073529967 | ISBN-10: 0073529966 | You save 10%

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Preface to Marketing Management , 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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Categories: Marketing->Management. Contributors: J. Paul Peter - Author. Format: Paperback

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Preface to Marketing Management Reviews

The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.