Tuesday, 10 January 2012

Pricing and Revenue Optimization

Pricing and Revenue Optimization



Author: Robert Phillips
Edition: 1
Publisher: Stanford Business Books
Binding: Hardcover
ISBN: 0804746982
Price:
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Pricing and Revenue Optimization



This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization.Pricing and Revenue Optimization review. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluableRead full reviews of Pricing And Revenue Optimization By Robert L. Phill.

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Pricing and Revenue Optimization
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of 'yield management' in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. W

Pricing And Revenue Optimization By Robert L. Phill
Store Search search Title, ISBN and Author Pricing and Revenue Optimization by Robert L. Phillips Estimated delivery 3-12 business days Format Hardcover Condition Brand New quot;Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject th

Pricing And Revenue Optimization - Robert L. Phillips|phillips, Robert L.
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Pricing and Revenue Optimization, 9780804746984
Pricing and Revenue Optimization, ISBN-13: 9780804746984, ISBN-10: 0804746982

Pricing and Revenue Optimization by Robert Phillips
Pricing and Revenue Optimization : Hardback : Stanford University Press : 9780804746984 : 0804746982 : 31 Aug 2005 : Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.



Pricing and Revenue Optimization Reviews


From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.

Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.


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