The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management

Author: Jean-Noel Kapferer
Edition: Fifth Edition
Publisher: Kogan Page
Binding: Paperback
ISBN: 0749465158
Price:
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management review.