Author: Uma Sekaran
Edition: 5
Publisher: Wiley
Binding: Paperback
ISBN: 0470744790
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Research Methods for Business: A Skill Building Approach
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research.Research Methods for Business review. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.
Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.
The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revisedRead full reviews of Research Methods For Business Students, Mark Saunders, Philip Lewis, Adrian Thor. 
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Author: Uma Sekaran
ISBN-10: 0471618896
ISBN-13: 9780471618898
Product Type: Textbook
Category: Business & Economics
Format: Hardcover
Edition: 2
Edition Description: Illustrated
Educational Level: College
Publication Year: 1992
Condition: Used
This book is used but in very good condition. It doesn't appear to have been used much.
I do not see any writing in the book.
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Research Methods for Business Reviews
The skill building approach provides students with practical perspectives on how research can be applied in real business situations.
Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.
The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.
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