Author: Joe L. Kincheloe
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Publisher: Temple University Press
Binding: Paperback
ISBN: 1566399327
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The Sign of the Burger: McDonald's and the Culture of Power (Labor in Crisis)
i??I didn't want to remain a hick from the mountains.The Sign of the Burger review. .In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990's, it became apparent that McDonald's is still considered a marker of a modern identityi??'. So begins a complicated journey into the power of one of the most recognizable signs of American capitalism: The Golden ArchesRead full reviews of The Sign Of The Burger: Mcdonalds And The Culture Of Power.
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author joe l kincheloe format paperback language english publication year 25 04 2002 series labor in crisis subject social sciences subject 2 social issues services welfare the sign of the burger mcdonald s and the culture of power labor in crisis by published by temple university press us not quite what you re looking for see more books in production economics or economics finance all free uk delivery on everything not even the right subject see books in arts design and entertainment business
Temple University Press 9781566399326 The Sign of the Burger: McDonalds and the Culture of Power Description I didnt want to remain a hick from the mountains... In my cultural naivete I saw McDonalds as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990s, it became apparent that McDonalds is still considered a marker of a modern identity. So begins a complicat
Store Search search Title, ISBN and Author The Sign of the Burger: McDonald's and the Culture of Power by Joe L. Kincheloe Estimated delivery 3-12 business days Format Paperback Condition Brand New quot;I didn #039;t want to remain a hick from the mountains... In my cultural naivete I saw McDonald #039;s as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990 #0
author joe l kincheloe format paperback format trade paper isbn 10 1566399327 isbn 13 9781566399326 language english publication year 20020000 audience trade author joe l kincheloe author for title joe l kincheloe book copyright date 2002 book industry reviews mcdonald s has come to be a highly contested symbol of globalization and american commodity culture joe kincheloe offers a multifaceted exploration of the battles over mcdonald s throughout the world of how it serves as a force of educatio
'I didn't want to remain a hick from the mountains... In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990's, it became apparent that McDonald's is still considered a marker of a modern identity.'So begins a complicated journey into the power of one of the most recognizable signs of American capitalism: The Golden Arches. The Sign of the Burger examines how McDonald's captures our imagination: as a shorthand for explai
The Sign of the Burger Reviews
.In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990's, it became apparent that McDonald's is still considered a marker of a modern identityi??'. So begins a complicated journey into the power of one of the most recognizable signs of American capitalism: The Golden Arches. i??The Sign of the Burgeri?? examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over. While many books have offered simple complaints of the power of McDonald's, Joe Kincheloe explores the real ways McDonald's affects us. We see him as a young boy in Appalachia, watching the Golden Arches going up as the - hopeful - arrival of the modern into his rural world. And we travel with him around the world to see how this approach of the modern affects other people, either through excitement or through attempts at resisting McDonald's power, often in unfortunate ways. Through it all, Kincheloe makes clear, with lucidity and depth, the fact that McDonald's growth will in many ways determine both the nature of accepting and protesting its ever-expanding presence in our global world. Author note: Joe L. Kincheloe is Professor of Education at Brooklyn College, and is co-editor, most recently, of i??Kinderculture: The Corporate Construction of Childhoodi??.
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