The Why of the Buy

Author: Patricia Rath
Edition: 1
Publisher: Fairchild Pubns
Binding: Hardcover
ISBN: 1563674564
Price:
You Save: 53%

The Why of the Buy: Consumer Behavior and Fashion Marketing

Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry.The Why of the Buy review. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buyRead full reviews of Fruit of the Loom - 3-Pack Tank-Style Sport Bras, Style 9012.

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The Why of the Buy Reviews

The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.