Franchising & Licensing

Author: Andrew J. Sherman
Edition: Fourth Edition
Publisher: AMACOM
Binding: Hardcover
ISBN: 0814415563
Price:
You Save: 56%

Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.Franchising & Licensing review. Incorporating up-to-the-minute information on regulations, best practices, Web 2Read full reviews of Franchising & licensing: Two Powerful Ways to Grow Your Business in.

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Categories: Management->Retail->Franchises, Merchandise licensing->United States, Management->Retail->Franchises. Contributors: Andrew J. SHERMAN - Author. Format: NOOK Book

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Franchising & licensing: Two Powerful Ways to Grow Your Business in: Andrew J. Sherman

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For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: * creating market-responsive sales, marketing, and globalization strategies * rai

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Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.

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Franchising & Licensing (Hardcover)

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Franchising & Licensing Reviews

Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to: Raise capital, structure agreements, and protect intellectual property Create market-responsive sales, marketing, and globalization strategies Establish qualitycontrol and compliance measures Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising Comprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.