Author: Peter Bieler
Edition: 1
Publisher: Wiley
Binding: Paperback
ISBN: 0471147494
Price:
You Save: 45%
"This business has legs": How I Used Infomercial Marketing to Create the0,000,000 ThighMaster Craze
- Business Solutions.
- Business Method.
"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation."This business has legs" review. The marketing strategy alone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life
"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lotRead full reviews of This Business has Legs.
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This Business Has Legs How I Used Infomercial Marketing to Create the 0000000 Thighmaster Craze An Entrepreneurial Adventure Story, ISBN-13: 9780471147497, ISBN-10: 0471147494
This Business has Legs
Store Search search Title, ISBN and Author "This Business Has Legs": How I Used Infomercial Marketing to Create the 0000000 Thighmaster Craze: An Entrepreneurial Adventure Story by Peter Bieler Estimated delivery 3-12 business days Format Paperback Condition Brand New quot;Me? I #039;m the guy behind the ThighMaster quot;, says author Peter Bieler. quot;It #039;sa dubious distinction quot;, he continues, infomercials being such an odd way of selling, quot;unless you appreciate the difficu
author peter bieler author suzanne costas format paperback language english publication year 12 06 1996 subject management business economics industry subject 2 sales marketing title this business has legs how i used infomercial marketing to create the 100 000 000 thighmaster craze an entrepreneurial adventure story author bieler peter costas suzanne publisher john wiley sons inc publication date jun 01 1996 pages 206 binding paperback dimensions 6 50 wx 9 75 hx 1 00 d isbn 0471147494 subject
This Business Has Legs : Paperback : John Wiley and Sons Ltd : 9780471147497 : 0471147494 : 12 Jun 1996 : "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.
"This business has legs" Reviews
The marketing strategy alone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life
"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter
"Within a matter of months, Peter Bieler created a 0,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report
"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!The inside story of how Bieler started with no money, no product, and no experience, and somehow created a 0 million business selling the "Thighmaster" through infomercials. Far more entertaining and fun than any infomercial, and, in many ways, a mind-boggling book about how new industries are created in this modern world. Recommended.
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