Author: Michael Schrage
Edition: 1
Publisher: Harvard Business Review Press
Binding: Hardcover
ISBN: 0875848141
Price:
You Save: 82%
Serious Play: How the World's Best Companies Simulate to Innovate
Successful innovation demands more than a good strategic plan; it requires creative improvisation.Serious Play review. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost-effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets. Author Michael Schrage is one of today's most widely recognized experts on the relationship between technology and work. In Serious Play, Schrage argues that the real value in building models comes less from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itselfRead full reviews of Sharp End Publishing Serious Play: an Annotated Guide to Front Range C.
Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost-effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets. Author Michael Schrage is one of today's most widely recognized experts on the relationship between technology and work. In Serious Play, Schrage argues that the real value in building models comes less from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itself. Technological models can actually change us--improving the way we communicate, collaborate, learn, and innovate. With real-world examples and engaging anecdotes, Schrage shows how companies such as Disney, Microsoft, Boeing, IDEO, and DaimlerChrysler use serious play with modeling technologies to facilitate the collaborative interactions that lead to innovation. A user's guide included with the book helps readers apply many of the innovation practices profiled throughout. A landmark book by one of the most perceptive voices in the field of innovation.
Recall the old saying about all work and no play making Jack a dull boy? World-class companies today need play--serious play--if they want to make truly innovative products, argues Michael Schrage, an MIT Media Lab fellow and Fortune magazine columnist. In Serious Play he writes, "When talented innovators innovate, you don't listen to the specs they quote. You look at the models they've created." Whether it's a spreadsheet that tests a new financial model or a foam prototype of a calculator, what interests Schrage is not the model itself, but the behavior that play--be it modeling, prototyping, or simulation--inspires.Read Serious Play: A Leisure Wellness Workbook - Martin K..., 9780898156300 reviews by
Serious Play: A Leisure Wellness Workbook - Martin Kimeldorf - Paperback, ISBN-13: 9780898156300, ISBN-10: 0898156300
SERIOUS PLAY : AN ANNOTATED GUIDE TO FRONT RANGE CLASSICS A unique hybrid climbing guide/instructional manual, this beautifully illustrated primer teaches traditional climbing skills while providing detailed route information for the Front Range's finest moderate lines. Publisher Sharp End Publishing Author (s) Steve Dieckhoff Edition 1st Edition- ©2002 Pages 176 pages Color/B&W B&W
Proquest, Umi Dissertation Publishing 9781243481924 Serious Play: Evaluating the Comedic, Political, and Religious Relationships Between The Daily Show, The Colbert Report, and So Description This work involves the development of digital calibration techniques for Analog-to-Digital Converters. According to the 2001 International Technology Roadmap for Semiconductors, improved ADC technology is a key factor in the development of present and future applications. The switched-capacitor (SC) pipeli
goHastings Books Music Movies Video Games Electronics Trends Used Visit Our Store Serious Play Kimeldor Format: Trade Paper (Paperback) Condition: Used Release Date: 10/17/1994 SKU: 244123626 UPC: 037110156303 EAN: 9780898156300 ISBN: 0898156300 goHastings website and Hastings Retail Store discounts, coupons and gift cards are not valid for use on eBay.Due to the nature of used and PV products; booklet inserts, digital content and manuals are not guaranteed in our used video games, used movies
author steve dieckhoff format book format perfect isbn 10 189254024x isbn 13 9781892540249 language english publication year 20020000 audience trade author steve dieckhoff author for title steve dieckhoff ean 9781892540249 format book format computed perfect isbn 189254024 x language english publication date 2002 01 01 publication year 20020000 publisher sharp end publishing llc reserved product title serious play an annotated guide to traditional front range classics 5 2 5 9 by steve dieckhoff
Serious Play Reviews
Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost-effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets. Author Michael Schrage is one of today's most widely recognized experts on the relationship between technology and work. In Serious Play, Schrage argues that the real value in building models comes less from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itself. Technological models can actually change us--improving the way we communicate, collaborate, learn, and innovate. With real-world examples and engaging anecdotes, Schrage shows how companies such as Disney, Microsoft, Boeing, IDEO, and DaimlerChrysler use serious play with modeling technologies to facilitate the collaborative interactions that lead to innovation. A user's guide included with the book helps readers apply many of the innovation practices profiled throughout. A landmark book by one of the most perceptive voices in the field of innovation.
Schrage examines the approaches to successful prototyping at companies such as AT&T, Boeing, Microsoft, and DaimlerChrysler and describes the kind of culture that's needed for encouraging innovation. In the last chapter, he lays out the 10 rules of serious play, including: Be willing to fail early and often; know when the costs outweigh the benefits; know who wins and who loses from an innovation; build a prototype that engages customers, vendors, and colleagues; create markets around prototypes; and simulate the customer experience. Well-written and inspiring, Serious Play, is a first-rate user's guide for managers, project leaders, and other innovators. --Dan Ring
No comments:
Post a Comment