Marketing Research

Author: Naresh K Malhotra
Edition: 6
Publisher: Prentice Hall
Binding: Hardcover
ISBN: 0136085431
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Marketing Research: An Applied Orientation (6th Edition)

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.Marketing Research review. Read full reviews of Tony Proctor: Essentials of Marketing Research.

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Review of Marketing Research (5) by Naresh K. Malhorta

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Pearson Education Limited | 2005 | 616 pages | ISBN-13: 9780273694946 | ISBN-10: 0273694944

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Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance)): Jeremy Sierra, Michael Hyman

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by Hair,Joseph F. - McGraw-Hill Publishing Company (2013) - Paperback - ISBN 0078028817 9780078028816

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Marketing Research Reviews

Introduction to Marketing Research; Defining the Marketing Research Problem and Developing an Approach; Research Design; Exploratory Research Design: Secondary Data; Exploratory Research Design: Qualitative Research; Descriptive Research design: Survey and Observation; Causal Research Design: Experimentation; Measurement and Scaling: Fundamentals and Comparative Scaling; Measurement and Scaling: Noncomparative Scaling Techniques; Questionnaire and Form Design; Sampling: Design and Procedures; Sampling: Final and Initial Sample Size Determination; Field Work; Data Preparation; Frequency Distribution, Cross-tabulation, and Hypothesis Testing; Analysis of Variance and Covariance; Correlation and Regression; Discriminant and Logit Analysis; Factor Analysis; Cluster Analysis; Multidimensional Scaling and Conjoint Analysis; Structural Equation Modeling and Path Analysis; Report Preparation and Presentation; International Marketing Research

The comprehensive, practical, and balanced coverage presented in this text is ideal for readers that want an in-depth understanding of market research.