Author: Jonas / Coste-Manière, Ivan Hoffmann
Edition: 1
Publisher: Palgrave Macmillan
Binding: Kindle Edition
ISBN: B006OZSXQS
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Luxury Strategy in Action
The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years.Luxury Strategy in Action review. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams.
Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change.
This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging marketsRead full reviews of Luxury Strategy in Action by Jonas Hoffmann.
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format hardback language english publication year 02 12 2011 subject management business economics industry subject 2 management business general title luxury strategy in action author hoffman jonas editor coste manire ivan editor publisher palgrave macmillan publication date jan 10 2012 pages 205 binding hardcover edition 1 st dimensions 6 50 wx 9 50 hx 1 00 d isbn 0230354548 subject business economics industries retailing description written by experts in luxury and fashion management at ske
Luxury Strategy in Action : Hardback : Palgrave MacMillan : 9780230354548 : 0230354548 : 15 Dec 2011 : Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Luxury Strategy in Action
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Charts the evolution of luxury strategy taking into account how recent innovations in digital technologies have affected production, branding and retailing in the world of luxury goods and services
Luxury Strategy in Action Reviews
With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams.
Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change.
This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry.
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