The Strategy and Tactics of Pricing Reviews

Author: Thomas T. Nagle
Edition: 4th
Publisher: Pearson Prentice Hall
Binding: Hardcover
ISBN: 0131856774
Price:
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition)

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing review. Read full reviews of The Strategy and Tactics of Pricing: A Guide to Growing More.

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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.'The Strategy and Tactics of Pricing' shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

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For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

http://www.alibris.com/booksearch?qisbn=9780136106814&ci_src=14110944&ci_sku=9780136106814&cm_mmc=shopcompare-_-free-_-Google-_-books

"A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically?rather than simply calculate pricing based on product and profit?in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today?s markets. "

http://www.austin-books.com/default.asp?pid=6415

payment | shipping rates | returns The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) Good Book is clean; no markings or highlights Product Category :Books ISBN :013026248X Title :The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)EAN :9780130262486 Authors :Thomas T. Nagle, Reed K. Holden, Reed Holden Binding :Hardcover Publisher :Prentice Hall Publication Date :2002-01-15 Pages :398 Signed :False First Edition :False D

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The Strategy and Tactics of Pricing

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The Strategy and Tactics of Pricing Reviews