Good Works!

Author: Philip Kotler
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 1118206681
Price:
You Save: 64%

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.Good Works! review. p>Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business resultsRead full reviews of Good Works Set of 2 Inspiration Wrap Bracelets - Black/Magenta - One Size.

Read Good Works Prayer Bracelet 1 Chronicles 4:10 reviews by

Good Works Prayer Bracelet 1 Chronicles 4:10Good Works Prayer Bracelet engraved with 1 Chronicles 4:10. This great style features a silver faceplate engraved with the 1 Chronicles 4:10 verse. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

http://www.hangin-around.com/ProductDetails.asp?ProductCode=GW-PRAY-1CHRON

Spread the word. Not only are these leather wrap bracelets a stylish addition to your jewelry collection, they also provide inspiration to yourself and others. Each long bracelet is imprinted with positive words and phrases, and is designed to be wrapped around the wrist four or five times. From Good Works.Black/White, Brown/Natural, Silvertone/Gunmetal, or Black/Magenta.

http://www.qvc.com/scripts/reference.pl?item=J263261&ref=GBA&tpl=detail&cm_ven=GOOGLEBASE&cm_cat=Jewelry&cm_pla=Bracelets&cm_ite=J263261-851-000&CAWELAID=1919442529

Good Works Make a Difference Leather Stardust Cuff Gorgeous soft pink leather color that is perfect for Spring and Summer.Add stacks of thin silver or gold bangles to complete your arm candy.Metallic closure with details.Stud and Crystal accents make this a fun piece that you will want to wear and wear!Such an easy look with just a great pair of worn denim and a white tee...Easy, casual summer style!Check out my other items !

http://rover.ebay.com/rover/1/711-67261-24966-0/2?ipn=psmain&icep_vectorid=263602&mtid=691&kwid=1&crlp=1_263602&icep_item_id=111039359002&itemid=111039359002&icep_meta_categ_id=281&icep_etrs=N&icep_epid=-999&icep_ctlg=-999&icep_cond=New&icep_cbt=n&icep_msku_flag=n

Good Works leather 36"(92cm) wrap bracelet. Allover foil embossed inspirational text and rhinestone accents. Imported.25% of Good Works' net profits go to good causes.

http://www.tillys.com/tillys/variants.aspx?prod=214442400&cid=1173&ctlg=020_Girls&source=15&cse=google_product&utm_source=google_product&utm_medium=CSE&utm_campaign=CSE&CAWELAID=1756973431

GOOD WORKS Regular Wrap Around Leather Bracelet With words of inspiration in foil print on this stylish leather wrap around bracelet. · Buckle closure · 36'' "Lead the Way, Accept Diversity, Be aware, Forgive, Good Works, Sow Love" are some of the wonderful uplifting words to help you inpire that special friend or promote positive thoughts! Items ship in 2-3 days. We will notify you personally if your shipment is delayed.

http://www.charmofdresden.com/gworks-inspirationwrapbrown.html?productid=gworks-inspirationwrapbrown&channelid=FROOG

Good Works! Reviews

p>Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.

Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

• Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses
• Explains how to balance social and business goals
• Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler

With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.