Author: Gordon Bethune
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 0471248355
Price:
You Save: 82%
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
The numerous anecdotes alone are worth the price of the book .From Worst to First review. . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
Read full reviews of from worst to first: behind the scenes of continental's remarkable comeback gord.
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What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happensthe culmination of one of the greatest turnarounds in baseball history. In The Extra 2% , financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs colleagues Stuart Sternberg and Matthew
author gordon bethune author scott huler format paperback language english publication year 15 09 1999 subject biographies autobiographies subject 2 biography business title from worst to first behind the scenes of continental s remarkable comeback author gordon bethune publisher john wiley sons inc publication date aug 01 1999 pages 294 binding paperback edition 1 st dimensions 6 25 wx 9 00 hx 0 75 d isbn 0471356522 subject business economics management description the ceo of continental airl
Product Category: Books ISBN: 0471248355 Title: From Worst to First: Behind the Scenes of Continental's Remarkable Comeback Condition: Good. Author(s): Gordon Bethune, Scott Huler Binding: Hardcover Publisher: John Wiley Sons Inc Pages: 294 List Price (MSRP): 24.95 Keywords: Company Profiles, Management, Motivational, Entrepreneurship, Commercial 100% of this purchase will support literacy programs through a nonprofit organization! ATTN: INTERNATIONAL BUYERS- We ship via United States Postal Se
Extra 2% : How Wall Street Strategies Took a Major League Baseball Team from Worst to First, ISBN-13: 9780345517654, ISBN-10: 0345517652
From Worst to First Behind the Scenes of Continental's Remarkable Comeback, ISBN-13: 9780471356523, ISBN-10: 0471356522
From Worst to First Reviews
. . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer
All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.What do you do if you're running the worst airline in the country,one that customers hate and that's been through Chapter 11 twice in the last 10 years? If you're lucky, you'll call Gordon Bethune. Before Bethune arrived, Continental had been ravaged by the likes of Frank Lorenzo and airline deregulation--it was considered the laughingstock of the airline industry in the United States. Under Bethune's leadership, Continental turned itself around to become one of the most respected and reliable airlines in the industry. From Worst to First describes how Bethune, with a lot of luck and the right combination of people, was able to transform Continental from an also-ran into an award-winning company. --Harry C. Edwards
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