Designing and Producing the Television Commercial

Author: Larry Elin
Edition: 1
Publisher: Pearson
Binding: Paperback
ISBN: 0205365388
Price:
You Save: 45%

Designing and Producing the Television Commercial

Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction.Designing and Producing the Television Commercial review. Read full reviews of Designing and Producing the Television Commercial ....

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Designing and Producing the Television Commercial, ISBN-13: 9780205365388, ISBN-10: 0205365388

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Designing and Producing the Television Commercialexplains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. The processes and procedures described are applicable to agencies working for major clients and local and regional advertisers, and the differences are pointed out and discussed throughout the book. This text is ideal for students who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser. Features Examples and anecdotes from actual commercial productions

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Detailing each step in the creation of television commercials, this textbook uses examples from actual advertising productions to explain the process and the specific techniques it employs. Business, artistic, and technological aspects of production and design are highlighted throughout.

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Designing and Producing the Television Commercial Reviews

This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.