Author: Heidi Schultz
Edition: 1
Publisher: Prosper Business Development Corporation
Binding: Paperback
ISBN: 0984875611
Price:
You Save: 21%
Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
A Marketer’s Guide to Understanding China’s Digital Generation China’s Digital Generation is driving the country’s rapidly growing consumer economy.Understanding China's Digital Generation review. These savvy young consumers are a powerful force, shaping China’s markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.SRead full reviews of Understanding China's Digital Generation.
Read Understanding China's Digital Generation, 9780984875610 reviews by
Understanding China's Digital Generation, ISBN-13: 9780984875610, ISBN-10: 0984875611
Contributors: Heidi Schultz - Author. Format: Paperback
Contributors: Heidi Schultz - Author. Format: Paperback
Understanding China's Digital Generation Reviews
These savvy young consumers are a powerful force, shaping China’s markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global leaders developing, refining and implementing marketing and communication programs in the world’s most challenging and complicated market.
No comments:
Post a Comment