This is Service Design Thinking Reviews

Author: Marc Stickdorn
Edition: 1
Publisher: Wiley
Binding: Paperback
ISBN: 1118156307
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This is Service Design Thinking: Basics, Tools, Cases

How to design and market services to create outstanding customer experiences

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers.This is Service Design Thinking review. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seatingRead full reviews of This is Service Design Thinking: Basics-Tools-Cases [ebook].

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This is Service Design Thinking : Paperback : BIS Publishers BV : 9789063692797 : 906369279X : 01 Apr 2012

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This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This

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author jacob schneider author mark stickdorn format paperback language english publication year 25 01 2012 subject management business economics industry subject 2 management business general this is service design thinking druk 1 basics tools cases jakob schneider marc stickdorn new condition paperback payment shipping rates returns this is service design thinking druk 1 basics tools cases condition new author jakob schneider marc stickdorn isbn 9789063692797 binding paperback pages 376 publish

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This is Service Design Thinking Reviews

If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.

This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:

• Basics: outlines service design thinking along five basic principles
• Tools: describing a variety of tools and methods used in Service Design Thinking
• Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design

At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.