Author: Russ Winer
Edition: 4
Publisher: Prentice Hall
Binding: Hardcover
ISBN: 0136074898
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Marketing Management (4th Edition)
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.Marketing Management review. Read full reviews of Marketing Management for Nonprofit Organizations.
Read Marketing Management: Millennium Edition reviews by
Marketing Management: Millennium Edition: Philip Kotler
by Adrian Sargeant - Oxford University Press (2009) - Paperback - ISBN 0199236151 9780199236152
Cengage Learning Emea | 2003 | 256 pages | ISBN-13: 9781861529312 | ISBN-10: 1861529317 | You save 5%
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Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For
Categories: Marketing->Management. Contributors: Alain Jolibert - Author. Format: Paperback
Marketing Management Reviews
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Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
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