Robin Hood Marketing Reviews

Author: Katya Andresen
Edition: 1
Publisher: Jossey-Bass
Binding: Hardcover
ISBN: 0787981486
Price:
You Save: 63%

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds.Robin Hood Marketing review. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.

Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social goodRead full reviews of robin hood marketing - kate roberts katya andresen (hardcover).

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Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning Marketing campaigns by reducing them to ten essential rules andForeword by Kate Roberts. Acknowledgments. Introduction: Lost in Sherwood Forest. Facing the Fact That Marketing Is a Must. 1. The Heart of Robin Hood Marketing. Focus on Getting People to Do Somethi

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Powered by Frooition Pro Click here to view full size. Full Size Image Click to close full size. Robin Hood Marketing - Book NEW Author(s): Katya Andresen, Kate Roberts Format: Hardcover # Pages: 271 ISBN-13: 9780787981488 Published: 04/28/2006 Language: English Weight: 1.03 pounds Brand new book. About Us Payment Shipping Customer Service FAQs Welcome to MovieMars All items are Brand New. We offer unbeatable prices, quick shipping times and a wide selection second to none. Purchases come with

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Robin Hood Marketing

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Store Search search Title, ISBN and Author Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen Estimated delivery 3-12 business days Format Hardcover Condition Brand New Praise for quot;Robin Hood Marketing quot; quot;An incredibly compelling and digestible book mdash;full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile.quot; mdash;Meg Garlinghouse, director, Y

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Robin Hood Marketing Reviews

The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting.

Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.

Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College.

Visit her blog to learn more...http://www.nonprofitmarketingblog.com/