Author: Thomas Bivins
Edition: 7
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Binding: Paperback
ISBN: 0073511986
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Public Relations Writing: The Essentials of Style and Format
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts.Public Relations Writing review. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethicsRead full reviews of Donald Treadwell, Jill B. Treadwell: Public Relations Writing Student Workbook: Principles in Practice.
Read Public Relations Writing and Media Techniques reviews by
Categories: Public relations->Writing, Mass media->Authorship, Business writing. Contributors: Dennis L. Wilcox - Author. Format: Paperback
Sage Publications Ltd | 2005 | 162 pages | ISBN-13: 9781412914444 | ISBN-10: 1412914442 | You save 10%
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Categories: Public relations->Writing, Public relations. Contributors: Merry Aronson - Author. Format: Hardcover
Public Relations Writing Reviews
Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
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