Author: Ian H. Robertson
Edition:
Publisher: Thomas Dunne Books
Binding: Hardcover
ISBN: 1250001676
Price:
You Save: 55%
The Winner Effect: The Neuroscience of Success and Failure
What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?
The “winner effect” is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders.The Winner Effect review. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to winRead full reviews of The Winner Effect, 9781408824733. 
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'What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless? 'The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the mo
The Winner Effect, ISBN-13: 9781408824733, ISBN-10: 1408824736
Store Search search Title, ISBN and Author The Winner Effect: The Neuroscience of Success and Failure by Ian H. Robertson Estimated delivery 3-12 business days Format Hardcover Condition Brand New Robertson shows how success causes dramatic changes to brains that make people smarter, more focused, and more ruthless. He reveals how power can be as physically addictive as any drug and able to make people worse, not better, at succeeding in the future. Author Biography Ian H. Robertson is Professo
author ian robertson format paperback language english publication year 14 03 2013 subject personal development subject 2 popular psychology 9781408831656 the winner effect the science of success and how to use it ian robertson buyerlandnet store author biography a neuroscientist and trained clinical psychologist ian robertson is an international expert on neuropsychology currently professor of psychology at trinity college dublin and formerly fellow of hughes hall cambridge he holds visiting pr
The Winner Effect: The Neuroscience of Success and Failure
The Winner Effect Reviews
As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a “winner,” how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner—or a loser—and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.
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