Author: Professor Rakesh Vohra
Edition: 1
Publisher: Cambridge University Press
Binding: Hardcover
ISBN: 1107010659
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Principles of Pricing: An Analytical Approach
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image.Principles of Pricing review. Read full reviews of Science in the Art of Osteopathy: Osteopathic Principles and Practice.
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Science in the Art of Osteopathy: Osteopathic Principles and Practice by Caroline Stone
The best intermediate-level explanation of classical statistics on the market From basic dice probabilities to modern regression analysis and correlation, Professor Bulmer provides explanations, graphs, charts, and problems (with answers). Equal stress is given to theory and applications. The author assumes no previous knowledge of statistics or probability; only basic calculus is needed.
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Principles of Pricing Reviews
This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.
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