Monday, 5 May 2008

Principles of Pricing

Principles of Pricing



Author: Professor Rakesh Vohra
Edition: 1
Publisher: Cambridge University Press
Binding: Hardcover
ISBN: 1107010659
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Principles of Pricing: An Analytical Approach



Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image.Principles of Pricing review. Read full reviews of Science in the Art of Osteopathy: Osteopathic Principles and Practice.

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Principles of Pricing Reviews


This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.

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