Kellogg on Marketing Reviews

Author:
Edition: 2
Publisher: Wiley
Binding: Hardcover
ISBN: 0470580143
Price:
You Save: 46%

Kellogg on Marketing

• Size : 23.12 x 15.5 x 4.07 cm

The business classic, fully revised and updated for today's marketers

The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Kellogg on Marketing review. ul>

Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding

With a foreword by Philip Kotler

The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing

Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and moreRead full reviews of Kellogg on Marketing.

Read Kellogg on Marketing reviews by

The business classic, fully revised and updated for today's marketers The second edition of 'Kellogg on Marketing' provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal BrandingWith a foreword by Philip KotlerThe Kellogg School of Management is recognized around the world as the leading MBA program in MarketingAlong

http://www.magazines.com/kellogg-on-marketing-428857/1344822-BK,default,pd.html?affiliate_id=20337

Kellogg on Marketing

http://www.walmart.com/ip/Kellogg-on-Marketing/13919673?ci_src=14110944&ci_sku=13919673&sourceid=1500000000000003260340

The business classic, fully revised and updated for today's marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on

http://www.ebookmall.com/ebook/kellogg-on-marketing/bobby-j-calder/9780470580141

The business classic, fully revised and updated for today's marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
With a foreword by Philip Kotler
The Kellogg School of Management is recognized around the world as the leading mba program in Marketing
Alon

http://onlinebookplace.com/kellogg-on-marketing--2?region=us

format hardback language english publication year 17 09 2010 subject management business economics industry subject 2 sales marketing title kellogg on marketing author tybout alice calder bobby j publisher john wiley sons inc publication date sep 27 2010 pages 426 binding hardcover edition 2 nd dimensions 6 50 wx 9 25 hx 1 50 d isbn 0470580143 subject business economics marketing general description the first edition of kellogg on marketing set a high standard with a cutting edge presentation

http://rover.ebay.com/rover/1/711-67261-24966-0/2?ipn=psmain&icep_vectorid=263602&mtid=691&kwid=1&crlp=1_263602&icep_item_id=140948447571&itemid=140948447571&icep_meta_categ_id=267&icep_etrs=N&icep_epid=93341931&icep_ctlg=610&icep_cond=New&icep_cbt=y&icep_msku_flag=n

Kellogg on Marketing Reviews

ul>

Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding

With a foreword by Philip Kotler

The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing

Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.