Corporate Communication Reviews

Author: Paul Argenti
Edition: 6
Publisher: McGraw-Hill/Irwin
Binding: Paperback
ISBN: 0073403172
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Corporate Communication

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition.Corporate Communication review. Throughout the book, cases and examples of company situations relate to the chapter materialRead full reviews of The Communicating Company: Towards an Alternative Theory of Corporate Communication.

Read Reputation Management: The Key to Successful Public Relations and Corporate Communication (Paperback) reviews by

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with real-world experience of the authors and contributors, wh

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Categories: Communication in management, Communication in organizations, Corporate cultur. Contributors: Hartmut Hubner - Author. Format: Paperback

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Categories: Communication in organizations, Corporations->Public relations, Communication in management. Contributors: Paul A. Argenti - Author. Format: Hardcover

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Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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Corporate Communication Reviews

Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.