Managing Across Cultures

Author: Charlene Solomon
Edition: 1
Publisher: McGraw-Hill
Binding: Hardcover
ISBN: 0071605851
Price:
You Save: 52%

Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset

hether you run a giant corporation or work in a small business, it’s more than likely that you regularly deal with people of different cultures—from customers and suppliers to salespeople and colleagues.Managing Across Cultures review. /p>

It simply can’t be overstated: You will have trouble succeeding in business today if you don’t appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in today’s global business environment.

Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them.

Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of businessRead full reviews of Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures.

Read Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset reviews by

Categories: Corporate culture->Cross-cultural studies, Management->Cross-cultural studies, International business enterprises->Managemen. Contributors: Charlene Solomon - Author. Format: Hardcover

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Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures

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From the Back Cover Effective management techniquesthat cross all cultural boundaries Managing Across Cultures examines seven behaviors common to all cultures and explainshow to pinpoint and interpret actions that might initially seem out of step with your wayof thinking and operating. Business guides that take a situational approach just donòÀÙt cut it anymore. You need to domore than learn the specific gestures of other cultures. You need a global mindset. Youneed to strategize. You need Managing Across Cultures. òÀÜThis book provides a practical framework to help you understand and ne

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Managing Across Cultures

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Managing Across Cultures Reviews

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It simply can’t be overstated: You will have trouble succeeding in business today if you don’t appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in today’s global business environment.

Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them.

Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. You’ll learn how:

• Intel’s powerful global corporate culture is a critical element of its historic success
• Colgate-Palmolive integrates cultural understanding into its global marketing programs
• GE adapts its effective management style to local business cultures

You’ll also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and Wal-Mart.

Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of business—from hiring and motivating employees to developing winning sales pitches and marketing campaigns.