Marketing Management Reviews

Author: Greg Marshall
Edition: 1
Publisher: McGraw-Hill/Irwin
Binding: Hardcover
ISBN: 0073529796
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Marketing Management

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.Marketing Management review. Read full reviews of Marketing Management for Nonprofit Organizations.

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Marketing Management: Millennium Edition: Philip Kotler

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by Adrian Sargeant - Oxford University Press (2009) - Paperback - ISBN 0199236151 9780199236152

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Cengage Learning Emea | 2003 | 256 pages | ISBN-13: 9781861529312 | ISBN-10: 1861529317 | You save 5%

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Categories: Marketing->Management->Case studies, Marketing->Management. Contributors: J. Paul Peter - Author. Format: Hardcover

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Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For

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Marketing Management Reviews

This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.