Author: Mark Goulston M.D.
Edition:
Publisher: AMACOM
Binding: Hardcover
ISBN: 081442015X
Price:
You Save: 41%
Real Influence: Persuade Without Pushing and Gain Without Giving In
People won't put up with being "sold" anymore.Real Influence review. If they sense they are being pushed, their guard goes up - and even if they do comply, lingering resentment undermines the relationship ...maybe foreverRead full reviews of Real Influence.
Read Real Influence: Persuade Without Pushing and Gain Without Giving in reviews by
People won't put up with being 'sold' anymore. If they sense they are being pushed, their guard goes up--and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you 'do to' someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work i
People won't put up with being 'sold' anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you 'do to' someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or clients resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in
author john b ullmen author mark goulston format hardback language english publication year 01 01 2013 subject management business economics industry subject 2 management business general title real influence persuade without pushing and gain without giving in author goulston mark ullmen john ferrazzi keith foreward by publisher amacom books publication date jan 02 2013 pages 258 binding hardcover dimensions 6 25 wx 9 25 hx 1 00 d isbn 081442015 x subject business economics business communicat
Real Influence
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Real Influence Reviews
If they sense they are being pushed, their guard goes up - and even if they do comply, lingering resentment undermines the relationship ...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence - the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: examine your priorities; learn about the key players and what they need; earn their attention and motivate them to hear more; and, add value with your questions and actions. Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all.
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