Advertising by Design

Author: Robin Landa
Edition: 2
Publisher: Wiley
Binding: Paperback
ISBN: 0470362685
Price:
You Save: 43%

Advertising by Design: Generating and Designing Creative Ideas Across Media

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design.Advertising by Design review. p>The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.

Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertisingRead full reviews of Advertising By Design By Robin Landa Paperback Book.

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Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include advertising ethics and the history of the profession to design composition and copywriting. Advertising by Design, Second Edition addresses all of the key advertising applications: print, television, ambient, social media, branded utilities, mobile media, and guerilla advertisting. The newly updated Second Edition also features creative thinking and brainstorming techniques, new exercises and projects, interviews

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Store Search search Title, ISBN and Author Advertising by Design by Robin Landa Estimated delivery 3-12 business days Format Paperback Condition Brand New Specifically geared toward designers and design students, this book provides a detailed, illustrated, behind-the-scenes view of the development process behind great advertising. Topics covered include everything from advertising ethics and the history of the profession to design composition and copywriting. Publisher Description Don t miss th

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Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include advertising ethics and the history of the profession to design composition and copywriting. Advertising by Design, Second Edition addresses all of the key advertising applications: print, television, ambient, social media, branded utilities, mobile media, and guerilla advertisting. The newly updated Second Edition also features creative thinking and brainstorming techniques, new exercises and projects, interviews

http://www.skyo.com/books/advertising-by-design-9780470362686?option_id=3044470

Mini City Media | payment | shipping rates | returns Advertising by Design: Generating and Designing Creative Ideas Across Media Author: Robin Landa Publisher: Wiley Publication Date: 2010-10-12 Binding: Paperback ISBN (if available): 0470362685 Keywords: Advertising, Accounting, Business Finance Condition: Good Item Description Light interior markings. Good reading copy. Light wear. No CD or access code included. About Mini City Media Hi, we're Mini City Media. We have thousands of books, audi

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Advertising by Design : Generating and Designing Creative Ideas Across Media, ISBN-13: 9780470362686, ISBN-10: 0470362685

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Advertising by Design Reviews

p>The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.

Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.

"While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans."
-- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston

"This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising."
-- Alan Rado, IADT/Harrington College of Design

"The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz."
-- Drew Neisser, CEO, Renegade

"So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work."
-- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon