Marketing Research

Author: Dawn Iacobucci
Edition: 10
Publisher: South-Western College Pub
Binding: Hardcover
ISBN: 1439081018
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Marketing Research: Methodological Foundations (with Qualtrics Card)

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr.Marketing Research review. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importanceRead full reviews of Review of Marketing Research.

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Review of Marketing Research, Sixth Edition by Naresh K. Malhorta

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Emerald Group Publishing Limited | 2011 | 376 pages | ISBN-13: 9780857248978 | ISBN-10: 0857248979 | You save 15%

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by Hair,Joseph F. - McGraw-Hill Publishing Company (2013) - Paperback - ISBN 0078028817 9780078028816

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Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.

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Marketing Research Reviews

Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics™ research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers.