CRM In Real Time

Author: Barton J. Goldenberg
Edition:
Publisher: CyberAge Books
Binding: Paperback
ISBN: 0910965803
Price:
You Save: 38%

CRM In Real Time: Empowering Customer Relationships

This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenberg s 20+ years of experience guiding firms to a successful implementation of CRM solutions and techniques.CRM In Real Time review. Read full reviews of Crm In Real Time Empowering Customer Relationship.

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author barton j goldenberg format paperback language english publication year 01 07 2008 subject management business economics industry subject 2 sales marketing title crm in real time empowering customer relationships author goldenberg barton j publisher information today inc publication date may 14 2008 pages 368 binding paperback dimensions 6 00 wx 8 75 hx 1 00 d isbn 0910965803 subject business economics customer service description goldenberg has spent more than 20 years as a customer rel

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CRM in Real Time allows your Organization to function like a 24-hour Nerve center, instantly alerPrefaceIntroductionI. An Introduction TO CRM :1. A CRM Primer2. CRM : The Right Mix of People, Process, and TechnologyII.

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Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and their respective firms will learn to adapt to

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Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of

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CRM In Real Time Reviews

Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRM s key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.