Author: David Novak
Edition:
Publisher: Crown Business
Binding: Paperback
ISBN: 0307451798
Price:
You Save: 52%
The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office
David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade.The Education of an Accidental CEO review. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a ,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.
While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourselfRead full reviews of the education of an accidental ceo: lessons learned fro.
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Product Category :Books ISBN :0307393690 Title :The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office EAN :9780307393692 Authors :Boswell, John, Novak, David Binding :Hardcover Publisher :Crown Business Publication Date :2007-10-09 Pages :320 Signed :False First Edition :False Dust Jacket :True List Price (MSRP) :25.95 Height :1.2600 inches Width :5.3500 inches Length :9.2900 inches Weight :1.4100 pounds Condition :Good Ex-library. Delivery confirmation
Store Search search Title, ISBN and Author The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office by David Novak Estimated delivery 3-12 business days Format Paperback Condition Brand New David Novak--one of today s most engaging, unconventional, and successful business leaders--lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a jo
format paperback title the education of an accidental ceo lessons learned from the trailer park to the corner office author novak david boswell john publisher three rivers pr publication date apr 28 2009 pages 320 binding paperback dimensions 5 25 wx 8 25 hx 1 00 d isbn 0307451798 subject business economics management description chronicling the path from a trailer park childhood to success in the corporate world the ceo of yum brands the world s largest restaurant business shares his wisdom a
The Education of an Accidental CEO
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The Education of an Accidental CEO Reviews
He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a ,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.
While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.
The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:
From his formative years...
• Walking through your anxieties
• Avoiding the poison of stereotypes
• Staying “right-sized”
• Breaking through the clutter
From his years as an ad executive and chief marketing officer ...
• How not to roll over like Fluffy the dog
• Seeing yourself as a brand
• When to pull the plug on the Super Bowl
As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...
• Why a gold watch can have less value than a floppy rubber chicken
• Knowing when “the answers are in the building”
• Knowing when to do nothing
• What it takes to revitalze a company
And as CEO of Yum! Brands, Inc. ...
• How to “shock the system”
• How to avoid the slow-no’s
• Managing two up and two down
David Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.
From the Hardcover edition.
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