Tuesday, 6 October 2009

Ethics in Marketing

Ethics in Marketing



Author: Patrick E. Murphy
Edition:
Publisher: Routledge
Binding: Paperback
ISBN: 0415783526
Price:
You Save: 37%




Ethics in Marketing: International Cases and Perspectives



Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy.Ethics in Marketing review. Increasingly, matters of corporate social responsibility are part of marketing's domain.

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featuredRead full reviews of Ethics in Marketing and Communications: Towards a Global Perspective.

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Ethics in Marketing [ebook]
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's

Ethics in Marketing and Communications: Towards a Global Perspective
Ethics in Marketing and Communications: Towards a Global Perspective

Ethics In Marketing: International Cases And Perspectives By Patrick E. Murp
Store Search search Title, ISBN and Author Ethics in Marketing: International Cases and Perspectives by Patrick E. Murphy, Gene Laczniak Estimated delivery 3-12 business days Format Paperback Condition Brand New Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing s domain. This new edition of Ethics in Marketing uses international cases to illuminate

ethics in marketing: international cases and perspectives
author andrea prothero author gene laczniak author patrick e murphy format paperback language english publication year 31 01 2012 subject management business economics industry subject 2 business accounting vocational textbooks study guides goddings limited presents ethics in marketing international cases and perspectives isbn 0415783526 author patrick e murphy gene r laczniak andrea prothero publisher routledge date 2012 03 04 seller sku gard 0415783521 qty available 1 format paperback conditio

Ethics In Marketing Ebook
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Ethics in Marketing Reviews


Increasingly, matters of corporate social responsibility are part of marketing's domain.

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses.

This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.



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