Author: Lynette Ryals
Edition:
Publisher: Routledge
Binding: Paperback
ISBN: 0750683678
Price:
You Save: 44%
Key Account Plans
To manage key accounts profitably you need strategic planning that works.Key Account Plans review. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.
Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully developed and profitably managed relationships with an equally carefully selected group of key accountsRead full reviews of Key Account Plans: The Practitioners Guide to Profitable Planning.
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Key Account Plans: The Practitioners Guide to Profitable Planning - Malcolm Mcdonald, Lynette Ryals
From the Back Cover To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully developed and profitably managed relationships with an equally carefully selected
author lynette ryals author malcolm mcdonald format paperback language english publication year 10 12 2007 subject management business economics industry subject 2 business accounting vocational textbooks study guides title key account plans the practitioners guide to profitable planning author lynette ryals malcolm mcdonald publisher butterworth heinemann publication date jan 11 2008 pages 396 binding paperback dimensions 7 75 wx 9 50 hx 1 00 d isbn 0750683678 subject business economics marke
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Key Account Plans, ISBN-13: 9780750683678, ISBN-10: 0750683678
Key Account Plans Reviews
This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.
Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully developed and profitably managed relationships with an equally carefully selected group of key accounts. This is a genuinely strategic activity that goes well beyond sales management and the simplistic use of budgets to generate targets. It is about the behaviours and practices that make predictable, profitable and sustainable Key Account Management possible. To achieve this the book is constructed to deliver-
* Clear descriptions of the various techniques and the reason for their importance
* A hugely powerful step by step approach to using the key techniques to build strategic skills
* Templates for building real plans
* Cases, examples and vignettes to show best real world practice
Based on wide application in the business world, and the world class research at Cranfield Management School this book will be an essential introduction to the principles and reality of Strategic Key Account Planning. For senior managers, key account managers at all levels as well as those on executive and MBA courses it will be an essential guide and text.
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