Author: Bridget Brennan
Edition:
Publisher: Crown Business
Binding: Paperback
ISBN: 0307450392
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You Save: 53%
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
- Business & Economics
- Marketing
- Why She Buys
- Bridget Brennan
If the consumer economy had a sex, it would be female.Why She Buys review. br>If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them overRead full reviews of Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers.
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Are you one of the thirty percent of women who has difficulties with orgasm? Do you want to experience greater sexual satisfaction? In easy to read language, The Elusive Orgasm provides a full overview of women's sexual pleasure, covering sexual triggers, stages of arousal, the power of mind, and how women differ from men. Longtime clinical psychologist and sex therapist Dr. Vivienne Cass reveals all the causes of women's orgasm difficulties ? and how to remedy them. In The Elusive Orgasm, you'll learn: What an orgasm is How the clitoris is much more than "a little button" The stages of a woma
Categories: Consumers->Women, Marketing, Consumer behavio. Contributors: Bridget Brennan - Author. Format: Paperback
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Store Search search Title, ISBN and Author Why She Plays: The World of Women's Basketball by Christine A. Baker Estimated delivery 3-12 business days Format Paperback Condition Brand New Why does she play basketball? Since the enactment of Title IX in 1972, that question has come to be asked of more girls and women mdash;and answered in more ways mdash;than ever before. Christine A. Baker, herself an avid player and an assistant coach, pursues an answer through the ranks of the sport from youth
Seller's Item Description: Title: Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Author: Bridget Brennan ISBN: 9780307450395 Format: Paperback Condition: Brand New Publisher: Crown Business Comments: Visit Bargain Book Stores for more great deals! 100% Customer Satisfaction Guaranteed: We work hard to ensure 100% customer satisfaction. If you're having a problem with your order, we want to know about it and fix it to your satisfaction. Please allow us to resolve
Why She Buys Reviews
br>If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate.
This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently.
Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most.
• No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences
between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked.
• The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning.
• The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel.
At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
From the Hardcover edition.
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