Social Marketing to the Business Customer

Author: Paul Gillin
Edition: 1
Publisher: Wiley
Binding: Kindle Edition
ISBN: B004IK8PEQ
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets.Social Marketing to the Business Customer review. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of informationRead full reviews of Social Marketing To The Business Customer Ebook.

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Categories: Social media->Marketing. Contributors: Paul Gillin - Author. Format: NOOK Book

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author eric schwartzman author paul gillin format hardback language english publication year 08 02 2011 subject management business economics industry subject 2 sales marketing goddings limited presents social marketing to the business customer listen to your b 2 b market generate major account leads and build client relationships isbn 0470639334 author paul gillin eric schwartzman publisher wiley date 2011 01 18 seller sku gard 0470639337 qty available 1 format hardcover condition new notes bra

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Social Marketing to the Business Customer Reviews

Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

• Features plentiful examples, case studies, and best practices
• Focuses on the channels that are most effective for B2B marketers
• Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books

Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!