Author: Simon Anholt
Edition: 1st
Publisher: Palgrave Macmillan
Binding: Hardcover
ISBN: 0230500285
Price:
You Save: 23%
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images.Competitive Identity review. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to placesRead full reviews of Competitive Identity: The Brand Management For Nations, Cities And Regions,.
But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.
Read Competitive Identity: The New Brand Management for Nations, Cities and Regions reviews by
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countrie
author simon anholt format hardback language english publication year 13 11 2006 subject management business economics industry subject 2 sales marketing payment shipping rates returns competitive identity the new brand management for nations cities and regions product category books condition very good authors simon anholt binding hardcover publisher palgrave macmillan publication date 2006 11 13 pages 160 isbn 0230500285 about ocelotbooks our company is dedicated to providing you with the best
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Competitive Identity The New Brand Management for Nations, Cities and Regions, ISBN-13: 9780230500280, ISBN-10: 0230500285
Categories: International relations, Marketing * General, Competition, International. Contributors: Simon Anholt - Author. Format: Hardcover
Competitive Identity Reviews
But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.
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