Author: Phil Harkins Edition: 1 Publisher: McGraw-Hill Binding: Kindle Edition ISBN: B001JAHF44 Price: You Save: 0%
In Search of Leadership: How Great Leaders Answer the Question "Why Lead?"
What truly drives a leader?
The role of leadership is crucial to every occupation-whether you're in business, or government, whether you're a parent or a teacher, and whether you're at the early stages of your career, or are at a crossroads after decades of success.In Search of Leadership review. /p>
Linkage CEO Phil Harkins and ARC Financial Corp cofounder Phil Swift have enjoyed decades of experience in leading and working with other leaders. Along the way they became aware that many leaders find themselves in search of their personal purpose for leading.
This search led them on a new journey--traveling around the world to interview corporate executives, presidents and prime ministers, educators, an important spiritual leader, and other leaders in a wide array of fields, including
Mary Robinson, first female president of Ireland Henri Landwirth, holocaust survivor, hotel mogul, philanthropist Mikhail Gorbachev, former president of the Soviet Union and 1990 winner of the Nobel Peace Prize Rafiah Salim, International Center for Leadership in Finance, Assistant Secretary-General for Human Resources Management, U.NRead full reviews of In Search Of Leadership: How Great Leaders Answer The Question "why Lead?" B.
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payment | shipping rates | returns In Search of Leadership: How Great Leaders Answer the Question "Why Lead?" Product Category :Books ISBN :007160295X Title :In Search of Leadership: How Great Leaders Answer the Question "Why Lead?"EAN :9780071602952 Authors :Phil Harkins, Phil Swift Binding :Hardcover Publisher :McGraw-Hill Publication Date :2008-09-18 Pages :320 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :24.95 Height :1.2000 inches Width :5.3000 inches Length :8.
Store Search search Title, ISBN and Author In Search of Leadership: How Great Leaders Answer the Question "Why Lead?" by Phil Harkins, Phil Swift Estimated delivery 3-12 business days Format Hardcover Condition Brand New Two global executives put high-level leaders to the test Publisher Description What truly drives a leader? The role of leadership is crucial to every occupation-whether you #039;re in business, or government, whether you #039;re a parent or a teacher, and whether you #039;re at
author phil harkins author phil swift format hardback language english publication year 01 11 2008 subject management business economics industry subject 2 management techniques professional title in search of leadership how great leaders answer the question why lead author harkins phil swift phil publisher mcgraw hill publication date oct 17 2008 pages 320 binding hardcover edition 1 st dimensions 5 25 wx 8 50 hx 0 75 d isbn 007160295 x subject business economics leadership description draws
Traditionally, the concept of leadership has been viewed in relation to the hierarchy of a company's organization; heroes and heroines rise to the top and those lower down the ladder look to them for guidance. This book promotes the idea that everyone has the ability to unlock the leadership potential within, regardless of their position in the organizational hierarchy. It takes an intriguing, counterintuitive approach to the leadership ideal and supports it with a combination of extensive research, numerous inspirational anecdotes, and the author's considerable experience as a consultant to l
Draws on interviews with and profiles of industry executives, successful entrepreneurs, national statesmen, and others to explore the answer to the question of leadership, the issues that motivate them to lead, and the purpose they serve as leaders.
Linkage CEO Phil Harkins and ARC Financial Corp cofounder Phil Swift have enjoyed decades of experience in leading and working with other leaders. Along the way they became aware that many leaders find themselves in search of their personal purpose for leading.
This search led them on a new journey--traveling around the world to interview corporate executives, presidents and prime ministers, educators, an important spiritual leader, and other leaders in a wide array of fields, including
Mary Robinson, first female president of Ireland Henri Landwirth, holocaust survivor, hotel mogul, philanthropist Mikhail Gorbachev, former president of the Soviet Union and 1990 winner of the Nobel Peace Prize Rafiah Salim, International Center for Leadership in Finance, Assistant Secretary-General for Human Resources Management, U.N. Rajaa Khuzai,former Member of the Iraqi Governing Council Benazir Bhutto, former prime minister of Pakistan Erin Gruwell, Freedom Writers founder and education innovator
Harkins and Swift asked each of these leaders the fundamental question “Why Lead?” The answers were startling in their wide range and also the commonality of a recurring theme. Essentially, great leaders, at some point in time, all experience a transformational shift that motivates them to move to the next level by thinking and operating outside the box of personal power and material gain. In Search of Leadership reveals the essential qualities and life lessons of leaders who have made this shift. The authors found that all great leaders eventually realize the need to serve not only their organization but society and the world at large. By doing so, they give profound new meaning to what they do and why.
The Time Trap: The Classic Book on Time Management
The all-time classic book on time management, "The Time Trap", has shown countless readers how to squeeze the optimal efficiency and satisfaction out of their work day.The Time Trap review. Based on decades of research with businesspeople around the world, and now completely updated. Filled with smart tactics, revealing interviews, and handy time management tools, the book has been extensively revised to cover time management challenges caused by new technologies and the Internet, and to provide technology-based solutions. For those who feel swamped by work and information overload, this is the proven, up-to-the-minute guide they need for getting things done when there never seems to be enough time.Since it was first published, The Time Trap, by internationally known authority Alec Mackenzie, has indeed become The Classic Book on Time Management, as proclaimed in its subtitleRead full reviews of The Time Trap : The Version Of The 20-year Classic On Time Management.
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author r alec mackenzie format paperback language english publication year 30 08 1997 subject personal development subject 2 careers success the time trap the classical book on time management isbn 081447926 x title the time trap the classical book on time management ean 9780814479261 authors mackenzie binding paperback publisher amacom publish date 1997 09 01 t 00 00 00 pages 240 edition 3 weight 454 condition used good sku 1024952 brit books our team aims to provide customers with good value f
THE TIME TRAP BY ALEC MACKENZIE HARDCOVER 1990 BRAND NEW CONDITION SEE THE PHOTO Powered by eBay Turbo Lister The free listing tool. List your items fast and easy and manage your active items.
mellieh Store You are bidding on Back to the Time Trap by Keith Laumer. This book is in very good condition. This book is soft cover. It is 4 inches by 6-3/4 inches. It has 339+ pages. Purchase of this item constitutes agreement with my terms of service . An explanation of how this item was graded can be seen by clicking on the grade above. Shipping questions? Check out my shipping page ! Powered by eBay Turbo Lister The free listing tool. List your items fast and easy and manage your active it
Amacom Books 1997 Near-new condition. Stated Third Edition. NO remainder marks or clippings. Tight spine bright pages. NO writing marks or tears inside book. 282 pages. Synopsis From the hands-down authority on time management techniques here is a completely updated edition of the national bestseller. The Time Trap is filled with smart tactics hard-hitting interviews and handy time management tools to help you squeeze the optimal efficiency--and satisfaction-- out of your workday. Plus you'll discover practical solutions for pinpointing and combatting the Top Twenty Time Wasters!. Trade Paperb
Based on decades of research with businesspeople around the world, and now completely updated. Filled with smart tactics, revealing interviews, and handy time management tools, the book has been extensively revised to cover time management challenges caused by new technologies and the Internet, and to provide technology-based solutions. For those who feel swamped by work and information overload, this is the proven, up-to-the-minute guide they need for getting things done when there never seems to be enough time.Since it was first published, The Time Trap, by internationally known authority Alec Mackenzie, has indeed become The Classic Book on Time Management, as proclaimed in its subtitle. Based on the theory that self-management is the key to handling the time crunch that we all face, it focuses primarily on Mackenzie's 20 biggest time wasters, such as telephone interruptions, the inability to say "no," and personal disorganization, and offers clear step-by-step ways to combat them. The updated third edition also includes information on time problems caused by technology, downsizing, and self-employment.
Author: Patricia L. Sunderland Edition: 1st Edition Publisher: Left Coast Press Binding: Paperback ISBN: 1598740911 Price: You Save: 31%
Doing Anthropology in Consumer Research
Doing Anthropology in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in consumer environments.Doing Anthropology in Consumer Research review. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied workRead full reviews of Doing Anthropology In Consumer Research Sunderland, Patricia L./ Denny, Rita M..
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author patricia l sunderland author rita m denny format paperback language english publication year 15 11 2007 subject management business economics industry subject 2 sales marketing title doing anthropology in consumer research author sunderland patricia l denny rita m publisher left coast pr publication date nov 30 2007 pages 368 binding paperback edition 1 st edition dimensions 6 00 wx 8 75 hx 1 00 d isbn 1598740911 subject social science anthropology general description ethnography and ot
Store Search search Title, ISBN and Author Doing Anthropology in Consumer Research by Patricia L. Sunderland, Rita M. Denny Estimated delivery 3-12 business days Format Paperback Condition Brand New Studying Culture in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in corporate consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of aethnographya in the corporate world has provided
Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.
Author: Tim Frick Edition: 1 Publisher: Delmar Cengage Learning Binding: Paperback ISBN: 1418050016 Price: You Save: 84%
Managing Interactive Media Projects
From the birth of a media project idea to the implementation and maintenance of that project, this book provides the skills and know-how to master the process of managing interactive media projects.Managing Interactive Media Projects review. Managing Interactive Media Projects offers important insights and techniques for various approaches to the process of creating interactive media. It covers the ever-important steps of planning, documenting, writing, designing, implementing, testing, debugging and maintaining interactive media projects that range from web sites and online media to DVDs, CD-ROMs and Flash. Detailed breakdowns of key steps in developing interactive projects coupled with in-depth case studies and digital supplemental materials make it a valuable resource in today's creative market. Written in a cohesive yet easy to understand manner, this book will transform the daily drudgery of technical specifications and documentation into an easy-to-implement process that will help readers to surpass even their own expectations on their interactive media projectsRead full reviews of Managing Interactive Media Projects , 9781418050016.
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Categories: Project management, Web sites->Design, Interactive multimedia. Contributors: Tim Frick - Author. Format: Paperback
author tim frick format mixed media product language english publication year 17 11 2007 subject computing it subject 2 computing consumer books technical trade title managing interactive media projects author frick tim publisher delmar pub publication date oct 12 2007 pages 198 binding paperback edition 1 st paperback cd rom dimensions 8 00 wx 10 00 hx 0 50 d isbn 1418050016 subject computers interactive multimedia description from the birth of a media project idea to the implementation and m
Managing Interactive MediaProject Management for Web and Digital Media4th EditionElaine England and Andy FinneyThe latest edition of this definitive guide to managing interactive projects (formerly known as Managing Multimedia) has been completely rewritten in a single volume to provide a 'one stop ' resource for students and practitioners alike.Highlights of the 4th Edition include Each chapter begins with Industry Insights to provide a real business context; 'Top Tips ' provide you with guidelines for managing effective digital media projects; An increased emphasis on the role of users in th
From the birth of a media project idea to the implementation and maintenance of that project, this book provides the skills and know-how to master the process of managing interactive media projects. Managing Interactive Media Projects offers important insights and techniques for various approaches to the process of creating interactive media. It covers the ever-important steps of planning, documenting, writing, designing, implementing, testing, debugging and maintaining interactive media projects that range from web sites and online media to DVDs, CD-ROMs and Flash. Detailed breakdowns of key
Managing Interactive Media Projects offers important insights and techniques for various approaches to the process of creating interactive media. It covers the ever-important steps of planning, documenting, writing, designing, implementing, testing, debugging and maintaining interactive media projects that range from web sites and online media to DVDs, CD-ROMs and Flash. Detailed breakdowns of key steps in developing interactive projects coupled with in-depth case studies and digital supplemental materials make it a valuable resource in today's creative market. Written in a cohesive yet easy to understand manner, this book will transform the daily drudgery of technical specifications and documentation into an easy-to-implement process that will help readers to surpass even their own expectations on their interactive media projects.
Author: J.K. Lasser Institute Edition: Professional Edition Publisher: Wiley Binding: Hardcover ISBN: 1118405218 Price: You Save: 52%
J.K. Lasser's Your Income Tax 2013
America's number one tax guide for professionals
J.J.K. Lasser's Your Income Tax 2013 review. . Lasser's Your Income Tax, Professional Edition 2013 is an essential guide for tax professionals. Filled with easy-to-use tax planning tips and strategies, this comprehensive guide arms you with the information needed to maximize your clients' tax savings. Completely updated with all the latest tax law changes, this guide makes preparing 2012 tax returns easier than everRead full reviews of J.K. Lasser's Your Income Tax 2013 Ebook.
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Categories: Income tax->Law and legislation->United States->Amateur handbooks. Contributors: JK Lasser Institute - Author. Format: Paperback
Buy JK Lasser's Your Income Tax 2013 by JK Lasser Institute and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
. Lasser's Your Income Tax, Professional Edition 2013 is an essential guide for tax professionals. Filled with easy-to-use tax planning tips and strategies, this comprehensive guide arms you with the information needed to maximize your clients' tax savings. Completely updated with all the latest tax law changes, this guide makes preparing 2012 tax returns easier than ever.
Provides professionals with the latest, most-up-to-date tax information
Completely annotated to steer professionals to the case law and revenue rulings behind each section in the book
Contains extended guidance for tax professionals, which leads to corresponding IRS code sections, regulations, and case law that supports the material covered
Filled with the classic tax guidance that only J.K. Lasser can provide, this Professional Edition is the book of choice for serious tax professionals, from CPAs to financial advisors.
Author: Edward E. Sanders Edition: 3 Publisher: Prentice Hall Binding: Paperback ISBN: 0131714872 Price: You Save: 61%
Understanding Foodservice Cost Control: An Operational Text for Food, Beverage, and Labor Costs (3rd Edition)
This book is the guide to how to maximize revenues, control expenses, and optimize financial objectives.Understanding Foodservice Cost Control review. Its practical “hands-on” approach facilitates immediate application to all types of foodservice operations. Used for illustrative purposes, the included forms can be reproduced and implemented. Chapter topics cover the control process; food cost/food cost percentage; inventory management; requisitions and transfers; purchasing functions; receiving merchandise and processing invoices; quality standards, specifications, yield analysis, and plate cost; food production control; menu sales analysis; beverage cost/beverage cost percentage; bar and inventory control; beverage production control and service; controlling payroll costs and the cost of employee turnover; measuring staff performance and productivity; control practices applied to human resources issues, gratuities, wage laws, and working conditions; monitoring the sales process; pricing and sales forecasts; and self-inspections, customer feedback and nonfood inventories. For management personnel in the foodservice industryRead full reviews of Understanding Foodservice Cost Control An Operational Text for Food, B.
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Categories: Food service->Cost control. Contributors: Edward E. Sanders - Author. Format: Other Format
This book is the guide to how to maximize revenues, control expenses, and optimize financial objectives. Its practical ldquo;hands-onrdquo; approach facilitates immediate application to all types of foodservice operations. Used for illustrative purposes, the included forms can be reproduced and implemented. Chapter topics cover the control process; food cost/food cost percentage; inventory management; requisitions and transfers; purchasing functions; receiving merchandise and processing invoices; quality standards, specifications, yield analysis, and plate cost; food production control; menu s
Civilization in the West blends social and political history with an exceptional map and image program to engage students d bring history to life. The authors tell a compelling story of Western Civilization that is enhanced by an image-based proach. “The Visual Record” chapter openers draw students in by using illustrations that underscore a dominant theme of e apter. New “Image Discovery” features guide students to interrogate images, understand their contexts, and unpack their ltiple meanings. The dramatic, changing contours of the West are explored through an exceptional map program
All previously owned books are guaranteed to be in good condition. If you are not satisfied with your order, just contact us and we will address any issue. If you have any specific question about a book prior to ordering feel free to ask. Need your book fast? You came to the right place we ship all orders within 24 business hours. Please take a look at all of our shipping options. Media mail typically takes 5-9 days for customers living in the continental US. Customers that upgrade to priority mail can expect delivery within 2-4 business days. B&E
Its practical “hands-on” approach facilitates immediate application to all types of foodservice operations. Used for illustrative purposes, the included forms can be reproduced and implemented. Chapter topics cover the control process; food cost/food cost percentage; inventory management; requisitions and transfers; purchasing functions; receiving merchandise and processing invoices; quality standards, specifications, yield analysis, and plate cost; food production control; menu sales analysis; beverage cost/beverage cost percentage; bar and inventory control; beverage production control and service; controlling payroll costs and the cost of employee turnover; measuring staff performance and productivity; control practices applied to human resources issues, gratuities, wage laws, and working conditions; monitoring the sales process; pricing and sales forecasts; and self-inspections, customer feedback and nonfood inventories. For management personnel in the foodservice industry.
Author: Charles Duhigg Edition: 1 Publisher: Random House Binding: Hardcover ISBN: 1400069289 Price: You Save: 58%
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg The Power of Habit: Why We Do What We Do in Life and Business
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
A young woman walks into a laboratory.The Power of Habit review. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their bedsRead full reviews of The Power of Habit by Charles Duhigg.
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Categories: Hot Books: Bestselling and in the News, Change (Psychology), February 2012. Contributors: Charles Duhigg - Author. Format: Hardcover
The Power of Habit : Hardback : RANDOM HOUSE : 9781400069286 : 1400069289 : 28 Feb 2012 : An award-winning `New York Times` business reporter takes readers to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY'The Wall Street Journal - Financial Times' A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a ne
Electronics Cameras Computers Software Housewares Sports DVDs Music Books Games Toys in titles descriptions Company Info |Checkout Info |Shipping Info |Return Policy |FAQ's Add us as a favorite seller By continuing with your purchase using the eBay Buy It Now button, you agree to the Buy Terms of Use at http://stores.ebay.com/Buys-Internet-Superstore/Terms.html . The Power Of Habit - Duhigg, Charles THIS IS A BRAND NEW UNOPENED ITEM. Description An award-winning "New York Times" business report
Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.A Q&A with Author Charles Duhigg
What sparked your interest in habits? I first became interested in the science of habits eight years ago, as a newspaper reporter in Baghdad, when I heard about an army major conducting an experiment in a small town named Kufa.
The major had analyzed videotapes of riots and had found that violence was often preceded by a crowd of Iraqis gathering in a plaza and, over the course of hours, growing in size. Food vendors would show up, as well as spectators. Then, someone would throw a rock or a bottle.
When the major met with Kufa’s mayor, he made an odd request: Could they keep food vendors out of the plazas? Sure, the mayor said. A few weeks later, a small crowd gathered near the Great Mosque of Kufa. It grew in size. Some people started chanting angry slogans. At dusk, the crowd started getting restless and hungry. People looked for the kebab sellers normally filling the plaza, but there were none to be found. The spectators left. The chanters became dispirited. By 8 p.m., everyone was gone.
I asked the major how he had figured out that removing food vendors would change peoples' behavior.
The U.S. military, he told me, is one of the biggest habit-formation experiments in history. “Understanding habits is the most important thing I’ve learned in the army,” he said. By the time I got back to the U.S., I was hooked on the topic.
How have your own habits changed as a result of writing this book? Since starting work on this book, I've lost about 30 pounds, I run every other morning (I'm training for the NY Marathon later this year), and I'm much more productive. And the reason why is because I've learned to diagnose my habits, and how to change them.
Take, for instance, a bad habit I had of eating a cookie every afternoon. By learning how to analyze my habit, I figured out that the reason I walked to the cafeteria each day wasn't because I was craving a chocolate chip cookie. It was because I was craving socialization, the company of talking to my colleagues while munching. That was the habit's real reward. And the cue for my behavior - the trigger that caused me to automatically stand up and wander to the cafeteria, was a certain time of day.
So, I reconstructed the habit: now, at about 3:30 each day, I absentmindedly stand up from my desk, look around for someone to talk with, and then gossip for about 10 minutes. I don't even think about it at this point. It's automatic. It's a habit. I haven't had a cookie in six months.
What was the most surprising use of habits that you uncovered? The most surprising thing I've learned is how companies use the science of habit formation to study - and influence - what we buy.
Take, for example, Target, the giant retailer. Target collects all kinds of data on every shopper it can, including whether you’re married and have kids, which part of town you live in, how much money you earn, if you've moved recently, the websites you visit. And with that information, it tries to diagnose each consumer’s unique, individual habits.
Why? Because Target knows that there are these certain moments when our habits become flexible. When we buy a new house, for instance, or get married or have a baby, our shopping habits are in flux. A well-timed coupon or advertisement can convince us to buy in a whole new way. But figuring out when someone is buying a house or getting married or having a baby is tough. And if you send the advertisement after the wedding or the baby arrives, it’s usually too late.
So Target studies our habits to see if they can predict major life events. And the company is very, very successful. Oftentimes, they know what is going on in someone's life better than that person's parents.
What sparked your interest in habits?