Socialized! How the Most Successful Businesses Harness the Power of Social

Author: Mark Fidelman
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Publisher: Bibliomotion
Binding: Hardcover
ISBN: 1937134431
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Socialized! How the Most Successful Businesses Harness the Power of Social (Social Century Series)

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere.Socialized! How the Most Successful Businesses Harness the Power of Social review.
 
But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.
 
The author has identified the strategies and tactics of the world's best social business organizations--from leaders at IBM, Microsoft, Salesforce.com to those at Google, JetBlue, and several small businessesRead full reviews of Socialized!: How the Most Successful Businesses Harness the Power of Social (Hardcover).

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Seller's Item Description: Title: Socialized! How the Most Successful Businesses Harness the Power of Social (Social Century Series) Author: Mark Fidelman ISBN: 9781937134433 Format: Hardcover Condition: Brand New Publisher: Bibliomotion Comments: Visit Bargain Book Stores for more great deals! 100% Customer Satisfaction Guaranteed: We work hard to ensure 100% customer satisfaction. If you're having a problem with your order, we want to know about it and fix it to your satisfaction. Please allo

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Store Search search Title, ISBN and Author Socialized!: How the Most Successful Businesses Harness the Power of Social by Mark Fidelman Estimated delivery 3-12 business days Format Hardcover Condition Brand New Details ISBN 1937134431 ISBN-13 9781937134433 Title Socialized!: How the Most Successful Businesses Harness the Power of Social Author Mark Fidelman Format Hardcover Year 2012 Pages 271 Publisher Bibliomotion Dimensions 6.4 in. x 0.9 in. x 9.3 in. About Us Grand Eagle Retail is the ideal

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author mark fidelman format trade cloth isbn 10 1937134431 isbn 13 9781937134433 language english publication year 20120000 author mark fidelman author for title mark fidelman book length display 9 in ean 9781937134433 format computed trade cloth isbn 1937134431 language english length 9 in numberofpages 288 pages numberofpages display 288 pages publication date 2012 11 01 publication year 20120000 publisher bibliomotion incorporated reserved product title socialized how the most successful busi

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Socialized! How the Most Successful Businesses Harness the Power of Social Reviews

 
But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.
 
The author has identified the strategies and tactics of the world's best social business organizations--from leaders at IBM, Microsoft, Salesforce.com to those at Google, JetBlue, and several small businesses.  He also provides a never before revealed playbook that businesses can use today to start increasing revenue immediately and for the long term.
 
For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around social technologies. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition. 
You will learn how to: 

• Create and nurture a high performing "digital village" or internal social network
• Connect with your "digital network" and build a community of brand advocates
• Manage "Darwin's Funnel" or a sales and marketing funnel with a social wrapper

 

“In SOCIALIZED! Mark Fidelman demonstrates how businesses are able to significantly increase their revenue by becoming a social business both internally and externally.” (Erik Qualman, best-selling author, Digital Leader and Socialnomics)

 

“Exceptionally well written and engaging. . . . If your goal is to make your business number one in your industry, then this is the book you’ll want to own.” (Deepak Chopra, NYT best-selling author)

 

“Fidelman's brilliant insight into the importance of adapting the corporate social sphere, offers real-world, tactical guidelines to establishing a community around your brand. If you want to build an engaged audience, SOCIALIZED! is the roadmap. This book is a must-read for anyone on my team!” (Matt Michelsen, CEO, Backplane)

 

“This is not another social media book but the first book that provides organizations with the ‘secret sauce’ to become a social business. From Fidelman's own experiences to those of his expert sources, there's an impressive portfolio of case studies to learn from and implement immediately to help your business take advantage of all that social has to offer.” (Jeff Schick, VP Social Business, IBM)

 

“For too long the command and control management philosophy has ruled most corporations. That model is over. Fidelman demonstrates why a social business is replacing that leadership model and how new technologies enable a much more adaptable leadership instead.” (Jon Ferrara, CEO, Nimble)

 

“In a world where customers are more vocal than ever, and word of mouth can make or break a business, Fidelman delivers a sound roadmap to guide businesses through the social media gauntlet. As a result of reading SOCIALIZED!, forward-thinking leaders will have the practical strategies they need to engage with customers that are more loyal than ever, and the opportunity to surpass the competition." (Becky Carroll, author of The Hidden Power of Your Customers: Four Keys to Growing Business From Existing Customers)

 

“Whether communicating externally or internally, every company needs to harness social, or they’re behind. In SOCIALIZED! Mark Fidelman draws on the practices of innovative companies like SAP to provide a blueprint for the social enterprise. Read this book.” (Oliver Bussman, CIO, SAP)

 

“SOCIALIZED! is an imminently readable, practical, and modern guide to social business. The playbook section alone is worth the price, and then some. Mark Fidelman has added an important piece to the corporate social transformation puzzle.” (Jay Baer, President, Convince & Convert and co-author of The NOW Revolution)

 

“Social transformation in business is a strategic core element for market relevance and sustainable growth. Fidelman's expert advice is essential for all executives looking to transform their business to a social enterprise. As the chief customer officer for an award-winning social enterprise, I consider Fidelman's thought leadership to be among the very best in industry.” (Vala Afshar, Chief Customer Officer, Enterasys Networks)

 

“Just as I was starting to free up time by tuning out every so-called ‘social media guru,’ Mark Fidelman comes along with something truly pioneering! SOCIALIZED! cuts through all the yammer to create the definitive guide for social in the enterprise. You'll never have to suffer through another mind-numbing social strategy meeting because it’s all here in this book.” (Steve Faktor, author of Econovation and founder of IdeaFaktory)

 

“Mark Fidelman is a brilliant innovator and peerless connector. His social business insights will give you a competitive advantage in this dynamic era."  (Tristan Bishop, Director of Digital Strategy, Symantec)

 

“Standing out from the flood of excellent books on social media for the enterprise, Fidelman's SOCIALIZED!, from his first-hand experience, offers not only a compelling case that any leader can understand but also an explicit path for socializing a business so that it can stay relevant and sought-after.” (Kare Anderson, Author, Moving From Me to We, Forbes Columnist, “Connected & Quotable”)

 

 

“Fidelman’s ability to simplify key concepts like the Digital Village, Darwin’s Funnel and the Digital Network, gives the reader a unique and important understanding of the power of Social Business. You'll be sorry if you don't read this book before your competitors do.” (Dr. Natalie Petouhoff, speaker, author, and social business & social media ROI expert)

 

 

The Power of Habit

Author: Charles Duhigg
Edition: 1
Publisher: Random House
Binding: Hardcover
ISBN: 1400069289
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You Save: 58%

The Power of Habit: Why We Do What We Do in Life and Business

• by Charles Duhigg The Power of Habit: Why We Do What We Do in Life and Business
• The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

A young woman walks into a laboratory.The Power of Habit review. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their bedsRead full reviews of The Power of Habit by Charles Duhigg.

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Categories: Hot Books: Bestselling and in the News, Change (Psychology), February 2012. Contributors: Charles Duhigg - Author. Format: Hardcover

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The Power of Habit : Hardback : RANDOM HOUSE : 9781400069286 : 1400069289 : 28 Feb 2012 : An award-winning `New York Times` business reporter takes readers to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY'The Wall Street Journal - Financial Times' A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a ne

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Electronics Cameras Computers Software Housewares Sports DVDs Music Books Games Toys in titles descriptions Company Info |Checkout Info |Shipping Info |Return Policy |FAQ's Add us as a favorite seller By continuing with your purchase using the eBay Buy It Now button, you agree to the Buy Terms of Use at http://stores.ebay.com/Buys-Internet-Superstore/Terms.html . The Power Of Habit - Duhigg, Charles THIS IS A BRAND NEW UNOPENED ITEM. Description An award-winning "New York Times" business report

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The Power of Habit Reviews

Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

---

A Q&A with Author Charles Duhigg

What sparked your interest in habits?
I first became interested in the science of habits eight years ago, as a newspaper reporter in Baghdad, when I heard about an army major conducting an experiment in a small town named Kufa.

The major had analyzed videotapes of riots and had found that violence was often preceded by a crowd of Iraqis gathering in a plaza and, over the course of hours, growing in size. Food vendors would show up, as well as spectators. Then, someone would throw a rock or a bottle.

When the major met with Kufa’s mayor, he made an odd request: Could they keep food vendors out of the plazas? Sure, the mayor said. A few weeks later, a small crowd gathered near the Great Mosque of Kufa. It grew in size. Some people started chanting angry slogans. At dusk, the crowd started getting restless and hungry. People looked for the kebab sellers normally filling the plaza, but there were none to be found. The spectators left. The chanters became dispirited. By 8 p.m., everyone was gone.

I asked the major how he had figured out that removing food vendors would change peoples' behavior.

The U.S. military, he told me, is one of the biggest habit-formation experiments in history. “Understanding habits is the most important thing I’ve learned in the army,” he said. By the time I got back to the U.S., I was hooked on the topic.

How have your own habits changed as a result of writing this book?
Since starting work on this book, I've lost about 30 pounds, I run every other morning (I'm training for the NY Marathon later this year), and I'm much more productive. And the reason why is because I've learned to diagnose my habits, and how to change them.

Take, for instance, a bad habit I had of eating a cookie every afternoon. By learning how to analyze my habit, I figured out that the reason I walked to the cafeteria each day wasn't because I was craving a chocolate chip cookie. It was because I was craving socialization, the company of talking to my colleagues while munching. That was the habit's real reward. And the cue for my behavior - the trigger that caused me to automatically stand up and wander to the cafeteria, was a certain time of day.

So, I reconstructed the habit: now, at about 3:30 each day, I absentmindedly stand up from my desk, look around for someone to talk with, and then gossip for about 10 minutes. I don't even think about it at this point. It's automatic. It's a habit. I haven't had a cookie in six months.

What was the most surprising use of habits that you uncovered?
The most surprising thing I've learned is how companies use the science of habit formation to study - and influence - what we buy.

Take, for example, Target, the giant retailer. Target collects all kinds of data on every shopper it can, including whether you’re married and have kids, which part of town you live in, how much money you earn, if you've moved recently, the websites you visit. And with that information, it tries to diagnose each consumer’s unique, individual habits.

Why? Because Target knows that there are these certain moments when our habits become flexible. When we buy a new house, for instance, or get married or have a baby, our shopping habits are in flux. A well-timed coupon or advertisement can convince us to buy in a whole new way. But figuring out when someone is buying a house or getting married or having a baby is tough. And if you send the advertisement after the wedding or the baby arrives, it’s usually too late.

So Target studies our habits to see if they can predict major life events. And the company is very, very successful. Oftentimes, they know what is going on in someone's life better than that person's parents.

Managing With Power Reviews

Author: Jeffrey Pfeffer
Edition: 1st
Publisher: Harvard Business Review Press
Binding: Paperback
ISBN: 0875844405
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Managing With Power: Politics and Influence in Organizations

Although much as been written about how to make better decisions, a decision by itself changes nothing.Managing With Power review. The big problem facing managers and their organizations today is one of implementation--how to get things done in a timely and effective way. Problems of implementation are really issues of how to influence behavior, change the course of events, overcome resistance, and get people to do things they would not otherwise do. In a word, power. Managing With Power provides an in-depth look at the role of power and influence in organizationsRead full reviews of Managing With Power ....

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*Author: Pfeffer, Jeffrey *Subtitle: Politics and Influence in Organizations *Publication Date: 1994/02/01 *Binding Type: Paperback *Language: English *Depth: 1.25 *Width: 6.25 *Height: 9.50

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Managing With Power Reviews

The big problem facing managers and their organizations today is one of implementation--how to get things done in a timely and effective way. Problems of implementation are really issues of how to influence behavior, change the course of events, overcome resistance, and get people to do things they would not otherwise do. In a word, power. Managing With Power provides an in-depth look at the role of power and influence in organizations. Pfeffer shows convincingly that its effective use is an essential component of strong leadership. With vivid examples, he makes a compelling case for the necessity of power in mobilizing the political support and resources to get things done in any organization. He provides an intriguing look at the personal attributes—such as flexibility, stamina, and a high tolerance for conflict—and the structural factors—such as control of resources, access to information, and formal authority—that can help managers advance organizational goals and achieve individual success.

The Power to Prosper Reviews

Author: Michelle Singletary
Edition: 1
Publisher: Zondervan
Binding: Paperback
ISBN: 0310320380
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The Power to Prosper: 21 Days to Financial Freedom

In her softcover book The Power to Prosper, award-winning writer Michelle Singletary has a field-tested financial challenge for you.The Power to Prosper review. For twenty-one days, you will put away your credit cards and buy only what you need for survival. With Michelle's guidance during this three-week financial fast, you'll discover how to: * Break your spending habit * Handle money with your significant other or your spouse * Break your bondage to debt with the Debt Dash Plan * Make smart investments * Be prepared for any contingency with a Life Happens Fund * Stop worrying about money and find the priceless power of financial peace As you discover practical ways to achieve financial freedom, you'll experience something even more amazing ..Read full reviews of The Power to Prosper.

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In her softcover book The Power to Prosper, award-winning writer Michelle Singletary has a field-tested financial challenge for you. For twenty-one days, you will put away your credit cards and buy only what you need for survival. With Michelle's guidance during this three-week financial fast, you'll discover how to: *Break your spending habit *Handle money with your significant other or your spouse *Break your bondage to debt with the Debt Dash Plan *Make smart investments *Be prepared for any contingency with a Life Happens Fund *Stop worrying about money and find the priceless power of fina

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In her softcover book The Power to Prosper, award-winning writer Michelle Singletary has a field-tested financial challenge for you. For twenty-one days, you will put away your credit cards and buy only what you need for survival. With Michelle's guidance during this three-week financial fast, you'll discover how to: Break your spending habit Handle money with your significant other or your spouse Break your bondage to debt with the Debt Dash Plan Make smart investments Be prepared for any contingency with a Life Happens Fund Stop worrying about money and find the priceless power of financial

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The Power to Prosper: 21 Days to Financial Freedom Michelle Singletary Product code : 9780310320388 Format :Paperback 240 pages Category :Religion* Published :01 January 2010 Condition :Brand new, unused SYNOPSIS In her softcover book The Power to Prosper, award-winning writer Michelle Singletary has a field-tested financial challenge for you. For twenty-one days, you will put away your credit cards and buy only what you need for survival. With Michelle's guidance during this three-week financi

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21 Days to Financial Freedom. Using biblical principles and promises in her softcover book The Power to Prosper, Michelle Singletary teaches you practical ways to financial freedom by putting you on a twenty-one-day financial fast, where you are prohibited from using credit cards and cannot buy anything unless it is a basic need for survival. You'll experience something even more amazing - your faith and generosity will increase, too. 6 wide x 8.9 high x 0.7 deep in. Paper edge: Plain

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Store Search search Title, ISBN and Author The Power to Prosper: 21 Days to Financial Freedom by Michelle Singletary Estimated delivery 3-12 business days Format Paperback Condition Brand New Using biblical principles and promises, this title teaches readers the essentials of becoming financially fit by putting them on a 21-day financial fast, where they are prohibited from using credit cards and cannot buy anything unless it is a basic need for survival. Publisher Description In her softcover

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The Power to Prosper Reviews

For twenty-one days, you will put away your credit cards and buy only what you need for survival. With Michelle's guidance during this three-week financial fast, you'll discover how to: * Break your spending habit * Handle money with your significant other or your spouse * Break your bondage to debt with the Debt Dash Plan * Make smart investments * Be prepared for any contingency with a Life Happens Fund * Stop worrying about money and find the priceless power of financial peace As you discover practical ways to achieve financial freedom, you'll experience something even more amazing ... your faith and generosity will increase, too.

Real Power Reviews

Author: James Autry
Edition:
Publisher: Riverhead
Binding: Paperback
ISBN: 157322720X
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Real Power: Business Lessons From the Tao Te Ching

The Tao Te Ching is the world's oldest leadership manual, written, according to legend, by the sage Lao-tzu in the sixth century B.Real Power review. .E. In this book, premier business consultant James A. Autry and bestselling author and translator Stephen Mitchell present a modern-day guide to business leadership drawing on the age-old lessons of the Tao Te ChingRead full reviews of Real Power Drill Toy with Sound (This Product is Not Intended for.

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"Drill Set Drilling Action Tool Set Real Power Drill Toy Little do-it-yourselfers will love working alongside Dad (or Mom) with their very own working drill! Drill & remove screws with forward & reverse drilling action with sound! There are even 3 interchangeable drill bits just like Dads power tools. Colors and contents may vary from illustrations. Warning: Choking hazard, small parts. Not for children under 3 years old. Warning: CHOKING HAZARD - Small parts. Not for children under 3 yrs. CHOKING HAZARD - This toy contains a small ball. Not for children under 3 yrs. CHOKING HAZARD - Children

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Sony FST-GTK1i Home Audio Docking System, High real power 220W RMS (2400W PMPO), Speakers with LED lighting, Connection for iPod, USB and Audio In, FM/AM Tuner, Playback formats via USB (MP3/WMA/AAC), Front Speaker System (2 Way/16cm Woofer/4cm Tweeter), EAN 4905524647945 (FSTGTK1I FST GTK1I FSTG-TK1I FSTGT-K1I)

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Real Power Reviews

.E. In this book, premier business consultant James A. Autry and bestselling author and translator Stephen Mitchell present a modern-day guide to business leadership drawing on the age-old lessons of the Tao Te Ching. With simple, evocative essays, commenting on a selection from the Tao Te Ching, they show how its elegant wisdom can transform the workplace from a source of stress into a source of creativity and joy--and make work, at any level of the corporate ladder, more fulfilling than ever before.

In recent years, visionaries and profiteers alike have attempted to apply the 81 simple but profound poems of the Tao Te Ching to everything from sports training to pet breeding. James Autry, an award-winning author and respected former CEO, and Stephen Mitchell, whose previous work includes the New York Times bestseller Tao Te Ching: A New English Version, have applied these poems in a meaningful way to the world of business. Real Power: Business Lessons from the Tao Te Ching is a stimulating interpretation of this ancient classic that will provide the guidance and inspiration missing from most modern management texts. Addressing contemporary business situations with the wise paradoxes that are the hallmark of Lao-Tzu's 6th-century work (such as "fill your bowl to the brim and it will spill; keep sharpening your knife and it will blunt"), the two propose an ageless approach to the workplace that deals uniquely with various issues of our time like compensation, competition, training, and downsizing. --Howard Rothman END

Global Brand Power Reviews

Author: Barbara E. Kahn
Edition:
Publisher: Wharton Digital Press
Binding: Paperback
ISBN: 1613630263
Price:
You Save: 40%

Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

The branding bible for today’s globalized world

Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures.Global Brand Power review. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.

In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneouslyRead full reviews of global brand power: leveraging branding for long-term growth kahn, barbara e..

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Perseus Distribution Services 9781613630266 Global Brand Power By Kahn, Barbara E. Description *Author: Kahn, Barbara E. *Series Title: Wharton Executive Essentials *Subtitle: Leveraging Branding for Long-Term Growth *Publication Date: 2013/03/05 *Number of Pages: 125 *Binding Type: Paperback *Language: English *Depth: 0.25 *Width: 5.50 *Height: 8.25 SKU: UBM9781613630266 Payment We accept payment via PayPal, Mastercard, Visa, American Express, Discover and PayPals Bill Me Later. Note: Al

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format paperback title global brand power leveraging branding for long term growth author kahn barbara e publisher wharton digital pr publication date mar 05 2013 pages 125 binding paperback dimensions 5 50 wx 8 25 hx 0 25 d isbn 1613630263 subject business economics marketing general description the branding bible for today s globalized world today brands have become even more important than the products they represent their stories travel with lightning speed through social media and the int

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The branding bible for todays globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually wont be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally

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The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globall

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Global Brand Power Reviews

A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.

In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.

Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

The Power of Leveraging the Charitable Remainder Trust Reviews

Author: Daniel Nigito
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 0470541121
Price:
You Save: 46%

The Power of Leveraging the Charitable Remainder Trust: Your Secret Weapon Against the War on Wealth

A practical guide to avoiding accidental philanthropy and controlling your tax destiny

Written by Daniel Nigito-a financial services expert whose programs have saved families millions in tax dollars and created millions more for charities across the United States-this timely guide will show you how to use the simple, yet powerful strategy known as "charitable leverage" to regain control of your financial life.The Power of Leveraging the Charitable Remainder Trust review. Read full reviews of The Power of Leveraging the Charitable Remainder Trust.

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author daniel g nigito format hardback language english publication year 16 10 2009 subject management business economics industry subject 2 finance accounting title the power of leveraging the charitable remainder trust your secret weapon against the war on wealth author nigito daniel publisher john wiley sons inc publication date sep 22 2009 pages 285 binding hardcover edition 1 st dimensions 6 25 wx 9 50 hx 1 00 d isbn 0470541121 subject business economics personal finance general descripti

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A practical guide to avoiding accidental philanthropy and controlling your tax destiny
Written by Daniel Nigito-a financial services expert whose programs have saved families millions in tax dollars and created millions more for charities across the United States-this timely guide will show you how to use the simple, yet powerful strategy known as "charitable leverage" to regain control of your financial life.
This proven approach, which allows you to become a partner with charity while gaining control over your tax destiny and providing for you and your family, taps into the unique tax charac

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The Power of Leveraging the Charitable Remainder Trust Reviews

p>This proven approach, which allows you to become a partner with charity while gaining control over your tax destiny and providing for you and your family, taps into the unique tax characteristics of two financial instruments-the Charitable Remainder Trust (CRT) and Cash Value Life Insurance (CVLI)-in order to achieve some amazing goals.

• Offers insights on increasing your current income while paying less tax on it
• Discusses how to develop real asset protection without moving your money offshore or using complicated and often questionable tax schemes
• Details how you can build a personal tax-deductible retirement account that does not interfere with other retirement plans

The best way to avoid becoming an accidental philanthropist is by understanding how to make taxes work for you. The Power of Leveraging the Charitable Remainder Trust will show you how to do this and, in the process, add meaning to your money.