Author: Patricia L. Sunderland
Edition: 1st Edition
Publisher: Left Coast Press
Binding: Paperback
ISBN: 1598740911
Price:
You Save: 31%
Doing Anthropology in Consumer Research
Doing Anthropology in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in consumer environments.Doing Anthropology in Consumer Research review. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied workRead full reviews of Doing Anthropology In Consumer Research Sunderland, Patricia L./ Denny, Rita M..
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Categories: Anthropology->Methodology, Consumers->Research, Anthropology->Methodology. Contributors: Patricia L Sunderland - Author. Format: Hardcover
author patricia l sunderland author rita m denny format paperback language english publication year 15 11 2007 subject management business economics industry subject 2 sales marketing title doing anthropology in consumer research author sunderland patricia l denny rita m publisher left coast pr publication date nov 30 2007 pages 368 binding paperback edition 1 st edition dimensions 6 00 wx 8 75 hx 1 00 d isbn 1598740911 subject social science anthropology general description ethnography and ot
Store Search search Title, ISBN and Author Doing Anthropology in Consumer Research by Patricia L. Sunderland, Rita M. Denny Estimated delivery 3-12 business days Format Paperback Condition Brand New Studying Culture in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in corporate consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of aethnographya in the corporate world has provided
Doing Anthropology in Consumer Research, ISBN-13: 9781598740912, ISBN-10: 1598740911
Doing Anthropology in Consumer Research
Doing Anthropology in Consumer Research Reviews
Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.
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