Business Book Reviews: Loyalty

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Sunday, 30 June 2013

Lessons in Loyalty Reviews

Author: Lorraine Grubbs-West
Edition:
Publisher: CornerStone Leadership Institute
Binding: Paperback
ISBN: 0976252856
Price:
You Save: 75%

Lessons in Loyalty: How Southwest Airlines Does It - An Insider's View

Without a doubt, Southwest Airline’s phenomenal culture has become the envy of most of American CEOs.Lessons in Loyalty review. The Dallas-based airline’s unprecedented success, its ability to survive where others fail and its continued tradition of service excellence has garnered awards from every possible corner of a highly-competitive industry. The question is, how did it happen? After her retirement, Lorraine Grubbs-West -- a former Southwest Airlines VP -- took a look back at her 15-year tenure with Southwest Airlines. In her book, Lessons in Loyalty, she highlights some of the unique and successful business strategies that moved the company from an upstart start-up in a well-established field to more than 30 years of profitability and the recognized leader in today’s passenger aviation industry. In view of the challenges that continue to confront American business today, this book may be – as they say -- just what the doctor orderedRead full reviews of Lessons In Loyalty: How Southwest Airlines Does It - An Insider's View, Lorraine.

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payment | shipping rates | returns Lessons in Loyalty: How Southwest Airlines Does It - An Insider's View Product Category :Books ISBN :0976252856 Title :Lessons in Loyalty: How Southwest Airlines Does It - An Insider's View EAN :9780976252856 Authors :Lorraine Grubbs-West Binding :Paperback Publisher :CornerStone Leadership Institute Publication Date :2005-08-01 Pages :130 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :15.95 Height :0.4000 inches Width :5.8000 inches

payment | shipping rates | returns We accept only PayPal for eBay orders Lessons in Loyalty: How Southwest Airlines Does It - An Insider's View BookBuyers SKU: mon0000982477 Product Category :Books ISBN :0976252856 Title :Lessons in Loyalty: How Southwest Airlines Does It - An Insider's View EAN :9780976252856 Authors :Lorraine Grubbs-West Binding :Paperback Publisher :CornerStone Leadership Institute Publication Date :2005-08-01 Pages :130 Signed :False First Edition :False Dust Jacket :False

Lessons in Loyalty , ISBN-13: 9780976252856, ISBN-10: 0976252856

Lessons in Loyalty Cornerstone Leadership Inst 9780976252856

Lessons in Loyalty Reviews

The Dallas-based airline’s unprecedented success, its ability to survive where others fail and its continued tradition of service excellence has garnered awards from every possible corner of a highly-competitive industry. The question is, how did it happen? After her retirement, Lorraine Grubbs-West -- a former Southwest Airlines VP -- took a look back at her 15-year tenure with Southwest Airlines. In her book, Lessons in Loyalty, she highlights some of the unique and successful business strategies that moved the company from an upstart start-up in a well-established field to more than 30 years of profitability and the recognized leader in today’s passenger aviation industry. In view of the challenges that continue to confront American business today, this book may be – as they say -- just what the doctor ordered. It’s brevity, easy-to-read format and straight-forward approach makes Lessons in Loyalty a primer for any firm wanting to build a loyal workforce capable of making the right things happen. But Grubbs-West makes her book an interesting journey of indelible wisdom, as well, designed especially for the busy business leader.

Tuesday, 4 May 2010

Customer Loyalty Reviews

Author: Jill Griffin
Edition: New and Revised Edition
Publisher: Jossey-Bass
Binding: Paperback
ISBN: 0787963887
Price:
You Save: 49%

Customer Loyalty: How to Earn It, How to Keep It

You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.Customer Loyalty review. Read full reviews of Customer Satisfaction Is Worthless Customer Loyalty Is Priceless.

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Categories: Consumer satisfaction, Customer loyalty, Consumer satisfaction. Contributors: Jeffery Gitomer - Author. Format: Hardcover

This is a classic customer loyalty card. Reward your repeat customers when they buy so many products or services,they will get something free.

Amazon.com Review Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will: Explain the growing phenomenon of game-based marketing and how it worksShow marketers how to develop games to incorporate into their marketing strategyShare fascinating examples of marketing games already in play i

Why Customers Come Back: How to Create Lasting Customer Loyalty: Manzie R. Lawfer

Customer Loyalty Reviews

Sunday, 13 December 2009

Driving Loyalty Reviews

Author: Kirk Kazanjian
Edition:
Publisher: Crown Business
Binding: Hardcover
ISBN: 0385346948
Price:
You Save: 54%

Driving Loyalty: Turning Every Customer and Employee into a Raving Fan for Your Brand

Must-reading for every manager, entrepreneur, corporate executive, and anyone looking to increase customer satisfaction, boost employee engagement, and significantly enhance the bottom line.Driving Loyalty review. br>
In order to build a successful company today, you must create an unbreakable bond of loyalty between your customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands.

While Enterprise has long been known for offering excellent customer service, it faced a huge challenge after buying National and Alamo in 2007. Among other things, it had to integrate different cultures, manage a varied workforce, and meet the needs of a much larger and highly divergent customer baseRead full reviews of Driving Loyalty (Hardcover).

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"250 Loyalty Cards, Design, Add a Logo, & Order Online. Promote Business & Reward Customers"

A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company. In Driving Loyalty , marketing and customer service expert Kirk Kazanjian explores one of the key attributes behind building a successful business today ? creating an unbreakable bond of loyalty between your customers and employees. Few companies have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands. While Enterpris

Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand

Driving Loyalty

author kirk kazanjian format hardback language english publication year 20 05 2013 subject management business economics industry subject 2 sales marketing title driving loyalty turning every customer and employee into a raving fan for your brand author kazanjian kirk publisher crown pub publication date apr 23 2013 pages 257 binding hardcover dimensions 6 00 wx 9 50 hx 1 25 d isbn 0385346948 subject business economics management description drawing from the experience of enterprise the 14 bil

Driving Loyalty Reviews

br>
In order to build a successful company today, you must create an unbreakable bond of loyalty between your customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands.

While Enterprise has long been known for offering excellent customer service, it faced a huge challenge after buying National and Alamo in 2007. Among other things, it had to integrate different cultures, manage a varied workforce, and meet the needs of a much larger and highly divergent customer base.

In Driving Loyalty, you’ll get an inside look at how Enterprise began operating these three distinct brands in a way that ultimately led to rising profitability and some of the highest customer and employee satisfaction scores in the industry. You’ll also discover how other thriving companies—from JetBlue and Starbucks to Costco and even Chobani Yogurt—use similar techniques to outsmart the competition and turn customers and employees into raving fans.

Driving Loyalty provides a blueprint that businesses of all types can use to deliver exceptional customer service, create a high-performing work environment, build strong brands, instill loyalty, market effectively online and off, and, in turn, power overall performance.

In the pages of Driving Loyalty, you'll learn:

- Specific strategies for offering exceptional service that will help to increase sales and grow your business.
- Principles for developing engaged, high-performing teams
- Why the rules of brand building differ based on your target audience
- How to effectively leverage social media to better connect with your customers and employees
- Why forming strong partnerships can take your company--and your career--to the next level
- And much more

Tuesday, 9 June 2009

Measuring Customer Satisfaction and Loyalty, Third Edition Reviews

Author: Bob E. Hayes
Edition: 3
Publisher: ASQ Quality Press
Binding: Hardcover
ISBN: 0873897439
Price:
You Save: 40%

Measuring Customer Satisfaction and Loyalty, Third Edition: Survey Design, Use, and Statistical Analysis Methods

The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty.Measuring Customer Satisfaction and Loyalty, Third Edition review. Included are two different methods of sampling and determining an appropriate sample size for reliable results; the reliability and validity of results; real examples of customer satisfaction measures and how they can be used; guidelines for developing questionnaires; scale development; the concept of quality; frequencies; sampling error; two methods of determining important service or product characteristics as perceived by the customer; discussion on the measurement and meaning of customer loyalty, and methods for loyalty-based management. Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. These and many more important scientific principles are presented in simple, understandable termsRead full reviews of Measuring Customer Satisfaction And Loyalty: Survey Design, Use, And....

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New Hardcover.

jillsbookstx Store Measuring Customer Satisfaction and Loyalty Survey Design, Use, and Statistical Analysis Methods Bob E Hayes Third Edition Like New Condition

The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty. Included are two different methods of sampling and determining an appropriate sample size for reliable results; the reliability and validity of results; real examples of customer satisfaction measures and how they can be used; guidelines for developing questionnaires; scale development; the concept of quality; f

Measuring Customer Satisfaction and Loyalty: Survey Design, Use, and Statistical Analysis Methods, ISBN-13: 9780873897433, ISBN-10: 0873897439

Handbook of Customer Satisfaction And Loyalty Measurement , ISBN-13: 9780566087448, ISBN-10: 0566087448

Measuring Customer Satisfaction and Loyalty, Third Edition Reviews

Included are two different methods of sampling and determining an appropriate sample size for reliable results; the reliability and validity of results; real examples of customer satisfaction measures and how they can be used; guidelines for developing questionnaires; scale development; the concept of quality; frequencies; sampling error; two methods of determining important service or product characteristics as perceived by the customer; discussion on the measurement and meaning of customer loyalty, and methods for loyalty-based management. Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. These and many more important scientific principles are presented in simple, understandable terms.

Tuesday, 8 July 2008

The Loyalty Effect

Author: Frederick F. Reichheld
Edition: Reprint
Publisher: Harvard Business Review Press
Binding: Paperback
ISBN: 1578516870
Price:
You Save: 72%

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Loyalty is by no means dead.The Loyalty Effect review. In fact the principles of loyalty ...are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansionRead full reviews of The Loyalty Effect by Fred Reichheld.

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The Loyalty Effect : Paperback : Harvard Business School Publishing : 9781578516872 : 1578516870 : 01 Sep 2001 : The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.

The Loyalty Effect: The Transnational Solution

author fred reichheld author thomas teal format hardback language english publication year 01 02 1996 subject management business economics industry subject 2 management techniques professional can t find what you re looking for home page about us feedback payment delivery customer service contact us the loyalty effect the hidden force behind growth profits and lasting value product details category books isbn 0875844480 title the loyalty effect the hidden force behind growth profits and lasting

The Loyalty Effect

The Loyalty Effect Reviews

In fact the principles of loyalty ...are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion. From "The Loyalty Effect". The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one.Fred Reichheld's national bestseller "The Loyalty Effect" shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusion: even a small improvement in customer retention can double profits in your company. "The Loyalty Effect" will change the way you think about loyalty, profits, and the nature of business. Fred Reichheld is a Director Emeritus of Bain and Company and a Bain Fellow. He is also the author of "Loyalty Rules!".