Author: Byron Sharp
Edition:
Publisher: Oxford University Press, USA
Binding: Hardcover
ISBN: 0195573560
Price:
You Save: 32%
How Brands Grow: What Marketers Don't Know
This book provides evidence-based answers to the key questions asked by marketers every day.How Brands Grow review. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly basedRead full reviews of how brands grow: what marketers don't know by byron sharp (hardback, 2010).
Read How Brands Grow: What Marketers Don't Know (Hardcover) reviews by
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied co
author byron sharp format hardback language english publication year 01 03 2010 subject management business economics industry subject 2 sales marketing ean 9780195573565 title how brands grow c sku st 0195573560 product category books comics magazines about speedy hen ltd by continuing with this checkout and ordering from speedy hen you are accepting our current terms and conditions details of which can be found by clicking here author biography professor byron sharp is the director of the ehre
Powered by Frooition Pro Click here to view full size. Full Size Image Click to close full size. How Brands Grow - Book NEW Author(s): Byron Sharp Format: Hardcover # Pages: 228 ISBN-13: 9780195573565 Published: 04/12/2010 Language: English Weight: 1.35 pounds Brand new book. About Us Payment Shipping Customer Service FAQs Welcome to MovieMars All items are Brand New. We offer unbeatable prices, quick shipping times and a wide selection second to none. Purchases come with a 30-day Satisfaction
How Brands Grow : Hardback : Oxford University Press Australia : 9780195573565 : 0195573560 : 12 Apr 2010 : Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia.
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied co
How Brands Grow Reviews
Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
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