Consumer Behavior and Managerial Decision Making Reviews

Author: Frank R Kardes
Edition: 2
Publisher: Prentice Hall
Binding: Hardcover
ISBN: 0130916021
Price:
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Consumer Behavior and Managerial Decision Making (2nd Edition)

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making.Consumer Behavior and Managerial Decision Making review. Read full reviews of Consumer Behavior And Managerial Decision Making (2nd Edition): Frank R Kardes.

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payment | shipping rates | returns Consumer Behavior and Managerial Decision Making (2nd Edition) Product Category :Books ISBN :0130916021 Title :Consumer Behavior and Managerial Decision Making (2nd Edition)EAN :9780130916020 Authors :Frank R Kardes Binding :Hardcover Publisher :Prentice Hall Publication Date :2001-07-09 Pages :480 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :177.33 Height :0.9000 inches Width :6.7400 inches Length :11.2600 inches Weight :1.9200 pou

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Consumer Behavior and Managerial Decision Making (2nd Edition)Frank R Kardes ISBN: 9780130916020 Publisher: Prentice Hall Published date: Jul 9 2001 Hardcover COMMENTS: Used - Acceptable SKU: 1-I-1-0481

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Consumer Behavior and Managerial Decision Making, ISBN-13: 9780130916020, ISBN-10: 0130916021

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"Consumer Behavior and Managerial Decision Making (2nd Edition), ISBN-13: 9780130916020, ISBN-10: 0130916021 by Frank R Kardes. "

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"Consumer Behavior and Managerial Decision Making (2nd Edition), ISBN-13: 9780130916020, ISBN-10: 0130916021 by Frank R Kardes. This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehensio

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Consumer Behavior and Managerial Decision Making Reviews

It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day. Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making. For individuals concerned with the attitudes and activities of today's buyer in the marketplace.