The Death of Corporate Reputation

Author: Jonathan Macey
Edition: 1
Publisher: FT Press
Binding: Hardcover
ISBN: 0133039706
Price:
You Save: 43%

The Death of Corporate Reputation: How Integrity Has Been Destroyed on Wall Street (Applied Corporate Finance)

Why did the financial scandals really happen? Why are they continuing to happen? In The Death of Corporate Reputation, Yale's Jonathan Macey reveals the real, non-intuitive reason, and offers a new path forward.The Death of Corporate Reputation review. For over a century law firms, investment banks, accounting firms, credit rating agencies and companies seeking regular access to U.S. capital markets made large investments in their reputations.  They treated customers well and  sometimes endured losses in transactions or business deals in order to  sustain and nurture their reputations as faithful brokers and “gate-keepersRead full reviews of The Death of Corporate Reputation (Hardcover).

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Powered by Frooition Pro Click here to view full size. Full Size Image Click to close full size. The Death of Corporate Reputation - Book NEW Author(s): Jonathan R. Macey Format: Hardcover # Pages: 300 ISBN-13: 9780133039702 Published: 03/26/2013 Language: English Weight: 1.10 pounds Brand new book. About Us Payment Shipping Customer Service FAQs Welcome to MovieMars All items are Brand New. We offer unbeatable prices, quick shipping times and a wide selection second to none. Purchases come wit

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The Death of Corporate Reputation (Hardcover)

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Store Search search Title, ISBN and Author The Death of Corporate Reputation by Jonathan R. Macey Estimated delivery 3-12 business days Format Hardcover Condition Brand New Why did the financial scandals really happen? Why are they continuing to happen? In The Death of Corporate Reputation, Yale s Jonathan Macey reveals the real, non-intuitive reason, and offers a new path forward. For over a century law firms, investment banks, accounting firms, credit rating agencies and companies seeking reg

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Why did the financial scandals really happen? Why are they continuing to happen? In The Death of Corporate Reputation, Yale's Jonathan Macey reveals the real, non-intuitive reason, and offers a new path forward. For over a century law firms, investment banks, accounting firms, credit rating agencies and companies seeking regular access to US capital markets made large investments in their reputations. They treated customers well and sometimes endured losses in transactions or business deals in order to sustain and nurture their reputations as faithful brokers and

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Why did the financial scandals really happen? Why are they continuing to happen? In The Death of Corporate Reputation , Yale's Jonathan Macey reveals the real, non-intuitive reason, and offers a new path forward. For over a century law firms, investment banks, accounting firms, credit rating agencies and companies seeking regular access to US capital markets made large investments in their reputations. They treated customers well and sometimes endured losses in transactions or business deals in order to sustain and nurture their reputations as faithful brokers and gate-keepers. This has change

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The Death of Corporate Reputation Reviews

For over a century law firms, investment banks, accounting firms, credit rating agencies and companies seeking regular access to U.S. capital markets made large investments in their reputations.  They treated customers well and  sometimes endured losses in transactions or business deals in order to  sustain and nurture their reputations as faithful brokers and “gate-keepers.”  This has changed completely . The existing business model among leading participants in today’s capital markets no longer treats customers as valued clients whose trust must be earned and nurtured, but as  one-off “counter-parties” to whom no duties are owed and no loyalty is required .  The rough and tumble norms of the market-place have replaced the long-standing reputational model in U.S. finance. 

This book describes the transformation in American finance from the old reputational model to the existing laissez faire model and argues that the change came as a result of  three factors: (1) the growth of reliance on regulation rather than reputation as the primary mechanism for protecting customers and (2) the increasing complexity of regulation, which made technical expertise rather than reputation the primary criterion on which customers choose who to do business with in today’s markets ; and (3) the rise of the “cult of personality” on Wall Street, which has led to a secular demise in the relevance of companies’ reputations and the concomitant rise of individual “rain-makers” reputation as the basis for premium pricing of financial services. This compelling book will drive the debate about the financial crisis and financial regulation for years to come -- both inside and outside the industry.

Reputation Rules

Author: Daniel Diermeier
Edition: 1
Publisher: McGraw-Hill
Binding: Hardcover
ISBN: 0071763740
Price:
You Save: 57%

Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset

Leverage your company’s most important asset!

“Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries.Reputation Rules review. He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.”
—Philip Kotler, S.CRead full reviews of Reputation Rules: Strategies for Building Your Compa..., 9780071763745.

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Reputation Rules: Strategies for Building Your Companys Most valuable Asset, ISBN-13: 9780071763745, ISBN-10: 0071763740

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Reputation Rules: Strategies for Building Your Company's Most Valuable Asset Daniel Diermeier Product code : 9780071763745 Format :Hardback 256 pages Category :Business/Finance/Law Published :01 June 2011 Condition :Brand new, unused SYNOPSIS Leverage your company's most important asset--reputation! It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one of a

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Reputation Rules: Strategies for Building Your Company's Most Valuable Asset

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Leverage your company "s mostimportant asset! SDiermeier draws on extensive research and illustrates these insights with rich case studiesfrom a variety of industries. He shows how to integrate reputation management deeply intothe culture and structure of companies. I expect Reputation Rulesto set the standard foryears to come. 'Philip Kotler, SC Johnson & Son Distinguished Professor of International Marketing,Kellogg School of Management, Northwestern University S Reputation Rules[provides a] sixth sense " for both reputational risks and opportunities.I highly recommend the book. 'Samuel Alle

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Reputation Rules Reviews

He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.”
—Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

“Reputation Rules [provides a] ‘sixth sense’ for both reputational risks and opportunities. I highly recommend the book.”
—Samuel Allen, Chairman and Chief Executive Officer, Deere & Company

“Diermeier provides important insights for managing reputation and turning challenges into opportunities. The lessons will become an essential component of a manager’s repertoire.”
—David Baron, David S. and Ann M. Barlow Professor of Political Economy and Strategy, Emeritus, Stanford Graduate School of Business

“Reputation Rules breaks new ground in what has until now been an elusive challenge for companies and consultants alike. An exquisite compendium of navigational tools. . . . This is a game-changing book to be sure.”
—Harlan A. Loeb, Executive Vice President, Director of U.S. Crisis and Issues Management, Edelman

“Daniel Diermeier has continuously caught the attention of the business world with insightful and compelling facts that should once again challenge our thinking and actions. In today’s fast-changing business environment, values and reputation are the foundation, and Daniel presents sound reasoning and experience as to why they are so important.”
—Jeff Stratton, Executive Vice President and Chief Restaurant Officer, McDonald’s Corporation

"Any examination of how much-loved companies can forfeit people’s affections needs to start with the realisation of how few much-loved companies there are. Businesses are more often the villains, as Daniel Diermeier of Northwestern University’s Kellogg management school points out in his insightful new book Reputation Rules."
—Michael Skapinker, Financial Times

About the Book:

In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.

There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story.

Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to:

• Overcome direct challenges from influential activist and political forces
• Manage corporate scandals, including executive compensation
• Use external, seemingly unrelated events to boost reputation
• Build a reputation management process into everyday operations

In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management.

Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management.