The People's Tycoon Reviews

Author: Steven Watts
Edition: 1st Vintage Bks Ed., Oct. 2006
Publisher: Vintage
Binding: Paperback
ISBN: 0375707255
Price:
You Save: 46%

The People's Tycoon: Henry Ford and the American Century

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.The People's Tycoon review.

The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another womanRead full reviews of The People's Tycoon.

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Seller's Item Description: Title: The People's Tycoon: Henry Ford and the American Century Author: Steven Watts ISBN: 9780375707254 Format: Paperback Condition: Brand New Publisher: Vintage Comments: Visit Bargain Book Stores for more great deals! 100% Customer Satisfaction Guaranteed: We work hard to ensure 100% customer satisfaction. If you're having a problem with your order, we want to know about it and fix it to your satisfaction. Please allow us to resolve your issue before you leave feed

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The People's Tycoon

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The People's Tycoon: Henry Ford and the American Century (English) by Steven Watts Format Paperback Condition Brand New Language English Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring

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The People's Tycoon

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The People's Tycoon Reviews

The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.

Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

The People's Car

Author: Bernhard Rieger
Edition:
Publisher: Harvard University Press
Binding: Hardcover
ISBN: 0674050916
Price:
You Save: 45%

The People's Car: A Global History of the Volkswagen Beetle

At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy.The People's Car review. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.

Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar "economic miracle" and helped propel Europe into the age of mass motorizationRead full reviews of The People's Car - Rieger, Bernhard 9780674050914.

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At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to captu

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Electronics Cameras Computers Software Housewares Sports DVDs Music Books Games Toys in titles descriptions Company Info |Checkout Info |Shipping Info |Return Policy |FAQ's Add us as a favorite seller By continuing with your purchase using the eBay Buy It Now button, you agree to the Buy Terms of Use at http://stores.ebay.com/Buys-Internet-Superstore/Terms.html . The People's Car - Rieger, Bernhard THIS IS A BRAND NEW UNOPENED ITEM. Description Rieger reveals how a car commissioned by Hitler an

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Contributors: Bernhard Rieger - Author. Format: Hardcover

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Vintage 1967 Tootsietoy FIsher-Price Little People Car. About 4" long and 1 1/2" wide. Made of metal and plastic. Extreme play wear. Extreme paint loss. Plastic thing is broken. No figures. Rolls fair.

http://www.ecrater.com/p/14142915/vintage-1967-tootsietoy-fisher-price-little?gps=1

The People's Car Reviews

Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.

Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar "economic miracle" and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability.

Drawing from a wealth of sources in multiple languages, The People's Car presents an international cast of characters-executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers-who made the Beetle into a global icon. The Beetle's improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.