Author: The Economist
Edition: Tenth Edition
Publisher: Wiley
Binding: Hardcover
ISBN: 1846681758
Price:
You Save: 50%
The Economist Style Guide
The first requirement of The Economist is that it should be readily understandable.The Economist Style Guide review. Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.
Readers are primarily interested in what you are saying. The way you say it may encourage them either to read on or to give upRead full reviews of The Economist Style Guide. 
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The Economist Style Guide
Contributors: The Economist - Author. Format: Hardcover
VERY GOOD. Looks unread. Slight edge tanning. Pencil price on blank front endpaper. Udjm very good with slight marks on back; some spine fading. Hardback with paper jacket. 1993. Main language English. Ships from UK.
format hardback language english publication year 22 06 1998 subject dictionaries reference subject 2 usage writing guides the economist style guide product category books isbn 1861971117 title the economist style guide ean 9781861971111 authors the economist binding hardcover publisher economist books publication date 1998 06 01 pages 160 signed false first edition false dust jacket true jacket condition good list price msrp 15 99 height 0 8000 inches width 5 5000 inches length 8 6000 inches we
The Economist Style Guide, Tenth Edition, ISBN-13: 9781846681752, ISBN-10: 1846681758
The Economist Style Guide Reviews
Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.
Readers are primarily interested in what you are saying. The way you say it may encourage them either to read on or to give up. If you want them to read on, then:
- Catch their attention Do not spend sentences setting the scene or sketching in the background. Hold the reader by the way you unfold the tale and by fresh and unpretentious use of language.
- Read through your writing several times Edit it ruthlessly. Cut out anything superfluous. Unadorned, unfancy prose is usually all you need.
- Do not be stuffy Use the language of everyday speech, not that of spokesmen, lawyers or bureaucrats.
- Do not be hectoring or arrogant Nobody needs to be described as silly: let your analysis prove that he is.
- Do not be pleased with yourself Don't boast of your own cleverness by telling readers that you correctly predicted something or that you have a scoop. You are more likely to bore or irritate than to impress them.
- Do not be too chatty Surprise, surprise is more irritating than informative.
- Do not be too didactic Avoid sentences that begin Compare, Consider, Expect, Imagine, Remember or Take.
- Do your best to be lucid Simple sentences help.
