Author: Ming Zeng
Edition:
Publisher: Harvard Business School Press
Binding: Hardcover
ISBN: 1422102084
Price:
You Save: 82%
Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition
The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics.Dragons at Your Door review. Read full reviews of dragons at your door: how chinese cost innovation is disrupting global competiti.
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Store Search search Title, ISBN and Author Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition by Ming Zeng, Peter J. Williamson Estimated delivery 3-12 business days Format Hardcover Condition Brand New The dragons are coming. Companies in Europe and the Americas have not faced such an overwhelming threat to their domestic markets since the Japanese arrived with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yester
author ming zeng author peter williamson format hardback language english publication year 01 06 2007 subject management business economics industry subject 2 management business general title dragons at your door how chinese cost innovation is disrupting global competition author zeng ming williamson peter j publisher harvard business school pr publication date jul 31 2007 pages 256 binding hardcover edition illustrated dimensions 6 00 wx 9 50 hx 1 00 d isbn 1422102084 subject business econom
Dragons at Your Door How Chinese Companies Are Disrupting the Rules of Global Competition, ISBN-13: 9781422102084, ISBN-10: 1422102084
THE DRAGONS ARE COMING HOW WILL YOU RESPOND? Chinese firms are challenging the established rules of global competition. Forget yesterday's stereotype- that they are the producers of cheap, low-quality imitations flooding world markets. These firms are now targeting high-end products and industries and advancing into value added activities such as engineering, design, and R&D. By leveraging new possibilities opened up by globalization, say Ming Zeng and Peter Williamson, the Chinese are challenging the status quo and on a much larger scale than the Japanese or Korean companies that came before
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Dragons at Your Door Reviews
To fend off these fierce competitors, managers must forget yesterday's image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D. The first book to examine this new competitive force, "Dragons at Your Door" exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.
