The Daily Trading Coach

Author: Brett N. Steenbarger
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 0470398566
Price:
You Save: 46%

The Daily Trading Coach: 101 Lessons for Becoming Your Own Trading Psychologist (Wiley Trading)

Praise for The Daily Trading Coach

"A great book! Simply written, motivational with unique content that leads any trader, novice or experienced, along the path of self-coaching.The Daily Trading Coach review. This is by far Dr. Steenbarger's best book and a must-have addition to any trader's bookshelf. I'll certainly be recommending it to all my friends."
—Ray BarrosCEO, Ray Barros Trading Group

"DrRead full reviews of The Daily Trading Coach: 101 Lessons for Becoming Your Own Trading Psychologist.

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The Daily Trading Coach: 101 Lessons for Becoming Your Own Trading Psychologist: Brett N. Steenbarger

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Praise for The Daily Trading Coach "A great book! Simply written, motivational with unique content that leads any trader, novice or experienced, along the path of self-coaching. This is by far Dr. Steenbarger's best book and a must-have addition to any trader's bookshelf. I'll certainly be recommending it to all my friends." T×Ray BarrosCEO, Ray Barros Trading Group "Dr. Steenbarger has been helping traders help themselves for many years. Simply put, this book is a must-read for anyone who desir

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The Daily Trading Coach : Hardback : John Wiley and Sons Ltd : 9780470398562 : 0470398566 : 03 Apr 2009 : Written in a practical and engaging style, The Daily Trading Coach highlights specific actions that readers can take to meaningfully improve their trading performance. The book consists of 101 lessons designed as coaching interventions, featuring techniques and homework assignments that traders can put to work immediately.

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The Daily Trading Coach

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The Daily Trading Coach Reviews

This is by far Dr. Steenbarger's best book and a must-have addition to any trader's bookshelf. I'll certainly be recommending it to all my friends."
—Ray BarrosCEO, Ray Barros Trading Group

"Dr. Steenbarger has been helping traders help themselves for many years. Simply put, this book is a must-read for anyone who desires to achieve great success in the market."
—Charles E. KirkThe Kirk Report

"'Dr. Brett', as he is affectionately known by his blog readers, has assembled a practical guide to self coaching in this excellent book. The strategies he outlines are further enhanced with numerous resources and exercises for the reader to refer to and keep the principles fresh. I enthusiastically encourage anyone interested in bettering their trading and investing to read this book and keep it on their desk as a constant source of learning."
—Brian Shannon, www.alphatrends.netauthor of Technical Analysis Using Multiple Timeframes

"Dr. Brett has distilled his years of experience, as both a trader and a psychologist/coach, into the 101 practical lessons found in The Daily Trading Coach. Those lessons provide effective strategies for coping with the stumbling blocks that traders often face. This book should be a cornerstone of any serious trader's library."
—Michael Seneadzaequities trader and blogger at TraderMike.net

Our Daily Meds Reviews

Author: Melody Petersen
Edition: 1
Publisher: Farrar, Straus and Giroux
Binding: Hardcover
ISBN: 0374228272
Price:
You Save: 99%

Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs

In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs.Our Daily Meds review. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope.

 

No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark sideRead full reviews of Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescri.

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payment | shipping rates | returns Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs Product Category :Books ISBN :0374228272 Title :Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs EAN :9780374228279 Authors :Petersen, Melody Binding :Hardcover Publisher :Farrar, Straus and Giroux Publication Date :2008-

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"Our Daily Meds" shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion-driven industry has taken over the practice of medicine.

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Give Us This Day Our Daily Meds Pill Box with Jesus on the cover. A clever pill box indeed.
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I always combine ship, if possible.
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Farrar Straus and Giroux 2008/03/18 00:00:00.000. Hardcover Hardcover. Good. PetersenMelody OUR DAILY MEDS Light edge and corner wear to dust jacket. Light creases to dust jacket. Dust jacket is in good condition. Light edge and coner wear to book. Pages still clean and tight. Book is in good condition. All US orders shipped with tracking number and e-mail confirmation.

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Product Category: Books ISBN: 0374228272 Title: Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs Condition: Good. Author(s): Melody Petersen Binding: Hardcover Publisher: Farrar, Straus and Giroux Pages: 448 List Price (MSRP): 26.00 Keywords: Ethics, Industries Professions, Personal Health, Health Care Delivery, Pharmacology, Social Sciences 100% of this purchase will support literacy programs throu

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Our Daily Meds Reviews

They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope.

 

No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn’t reflect the damage done as the overmedicated take to the roads.

 

Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.

 

It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm.

Melody Petersen covered the pharmaceutical beat for The New York Times for four years. In 1997, her investigative reporting won a Gerald Loeb Award, one of the highest honors in business journalism. She lives with her husband in Los Angeles.

A Finalist for the Helen Bernstein Book Award for Excellence in Journalism

In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope.

 

There is no doubt that pharmaceutical drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has not come without consequences. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn’t reflect the damage done as the overmedicated take to the roads.

 

In Our Daily Meds, Melody Petersen connects the dots to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life. She shows how an industry with the promise to help so many is leaving a legacy of needless harm and potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day.

"Everyone talks about health care, but few ask why we're so sick to begin with. Melody Petersen's book goes a long way toward explaining that the people who came up with the 'cures' are actually the problem."—Bill Maher, Real Time

"Full disclosure: Not long ago I worked as one of a small army of associates defending pharmaceutical products liability cases. As one fellow lawyer put it, we were 'making the world safe for giant pharmaceutical companies.' Much of my time was spent reviewing marketing for the drug at issue. Given that, I read Our Daily Meds, by former New York Times writer [Petersen] with no small measure of interest. The subtitle—How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs—gives a small hint of the book's attitude toward big pharma. And given how easy a target drugmakers are, I was expecting somewhat of a hatchet job. Instead, I found myself thoroughly persuaded by Petersen's book. She presents a cogent, well-researched argument that pharmaceutical companies, under pressure from investors, have become supremely focused on developing 'blockbuster' billion-dollar-a-year drugs . . . Petersen's indictment of the pharmaceutical companies, and more surprisingly, the doctors who play along, is damning. She describes how doctors are treated to all-expense-paid conferences at resorts and hotels by the drug companies and then complain when they're not chauffeured to and from, or when there's inadequate entertainment for their children. Or doctors are paid to let their names be listed as authors on articles in medical journals written by pharmaceutical companies, copies of which are then distributed to other doctors by the company's marketers as though they're independent confirmation of the drug's safety and efficacy . . . Attorneys who may have touched one of the numerous product liability lawsuits against pharmaceutical companies and their products will likely find this book extremely interesting. But non-lawyer healthcare consumers will also gain a tremendous amount from this well-researched book."—Fabio Bertoni, New York Law Journal Magazine  

"A devastating, often shocking, critique of a once proud industry that has been converted by corporate greed into a vast marketing machine that is often a menace to health.  Petersen supports her indictment with an abundance of fascinating detail and human interest stories.  An excellent contribution to the growing demand for better regulation of an industry that has grown way too powerful and heedless of the interests of its customers."—Marcia Angell, M. D., Senior Lecturer in Social Medicine, Harvard Medical School and Arnold S. Relman, M. D., Prof. Emeritus of Medicine and of Social Medicine, Harvard Medical School 

 

"Drug companies have institutionalized deception, said a former pharmaceutical executive at a 1990 Senate hearing. And former New York Times reporter Petersen details these deceptions with information that will be startling even to those who closely follow the news on big pharma. Her subtitle, How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs, is most effectively illustrated in a chapter detailing Parke-Davis's aggressive marketing of the epilepsy drug Neurontin for everything, in blatant disregard of regulations against promoting drugs for uses not approved by the FDA. Such reporting, rather than style or analysis, is Petersen's strength. Much of what she recounts—such as the glut of copycat drugs like antacids, and marketers' lavish wining and dining of doctors—has been covered in books by others, like Marcia Angell. But Petersen fleshes out these issues and names prominent doctors who, she says, are on the take. She is particularly strong on the ghostwriting of medical journal articles by advertising agencies. She also covers less familiar matters, like the environmental impact of drug residues in water . . . she ends with tough, sound suggestions for reforms to make the pharmaceutical industry honest and to protect consumers."—Publishers Weekly

The Daily You

Author: Joseph Turow
Edition:
Publisher: Yale University Press
Binding: Paperback
ISBN: 0300188013
Price:
You Save: 40%

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do.The Daily You review. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop itRead full reviews of The Daily Drama Of Parenting Adult Children: Vol. 1: You Ar... Ebook.

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The Rich Habits are ten principles created through years of researching the daily success habits of his wealthiest clients. These ten simple principles miraculously transform every individual who comes into contact with them. By applying these principles, you are literally walking in the footsteps of the wealthy. In Rich Habits, Tom Corley provides a step by step financial success program that is concise, easy to understand and even easier to apply, regardless of your age, education or income level. In these tough economic times, individuals are struggling financially and desperately looking f

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The Daily You Reviews

That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets - and what can be done to stop it.