Author: Bob Lutz
Edition: 1St Edition
Publisher: Portfolio Hardcover
Binding: Hardcover
ISBN: 1591844002
Price:
You Save: 91%
Car Guys vs. Bean Counters: The Battle for the Soul of American Business
"It's time to stop the dominance of the number-crunchers, living in their perfect, predictable, financially-projected world (who fail, time and again), and give the reins to the 'product guys'.Car Guys vs. Bean Counters review. .those with vision and passion for the customers and their product or service."
When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public's imagination with innovative car design and top quality craftsmanship, the money would follow. The "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and ChevroletRead full reviews of car guys vs. bean counters book | bob lutz hb 15918.
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Car Guys vs. Bean Counters: The Battle for the Soul of American Business Author:Bob Lutz ISBN:9781452652931 Publisher:Tantor Media Published date: Jun 15 2011 Edition: MP3 CD COMMENT: Used - Very Good Factory sealed! Case is slightly damaged. Unabridged,MP3 - Unabridged CD. 2011 MP3 CD.SKU: MC-180373
general all our items our feedback faqs about us contact us item description car guys vs bean counters ean 978 1591844006 isbn 10 1 591844002 ref bnt 1591844002 title car guys vs bean counters author bob lutz publisher portfolio published 21 july 2011 media binding
Tantor Media 9781452652931 Car Guys vs. Bean Counters: The Battle for the Soul of American Business Description In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutzs philosophy.When Lutz got into the auto business in the early sixties,
Seller's Item Description: Title: Car Guys vs. Bean Counters: The Battle for the Soul of American Business Author: Bob Lutz ISBN: 9781591844006 Format: Hardcover Condition: Brand New Publisher: Portfolio Hardcover Comments: Visit Bargain Book Stores for more great deals! 100% Customer Satisfaction Guaranteed: We work hard to ensure 100% customer satisfaction. If you're having a problem with your order, we want to know about it and fix it to your satisfaction. Please allow us to resolve your iss
Car Guys vs. Bean Counters
Car Guys vs. Bean Counters Reviews
.those with vision and passion for the customers and their product or service."
When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public's imagination with innovative car design and top quality craftsmanship, the money would follow. The "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.
But then GM's leadership began to put their faith in numbers and spreadsheets. Determined to eliminate the "waste" and "personality worship" of the bygone creative leaders, and maximize profitability, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed.
In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers.
After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz's philosophy, with acclaimed new models like the Chevrolet Volt, Cadillac CTS, Chevrolet Equinox, and Buick LaCrosse.
Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. As he writes:
"It applies in any business. Shoe makers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis- driven philosophy every time."
