Selling to China Reviews

Author: Stanley Chao
Edition:
Publisher: iUniverse
Binding: Paperback
ISBN: 1475911785
Price:
You Save: 59%

Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies

The conventional wisdom that only large corporations can do business in China is a thing of the past.Selling to China review. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomeratesRead full reviews of Selling To China: A Guide To Doing Business In China For Small- And Medium-s.

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Store Search search Title, ISBN and Author Selling to China: A Guide to Doing Business in China for Small- And Medium-Sized Companies by Stanley Chao Estimated delivery 3-12 business days Format Paperback Condition Brand New Details ISBN 1475911785 ISBN-13 9781475911787 Title Selling to China: A Guide to Doing Business in China for Small- And Medium-Sized Companies Author Stanley Chao Format Paperback Pages 206 Publisher iUniverse Dimensions 5.5 in. x 0.6 in. x 8.5 in. About Us Grand Eagle Reta

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Selling to China iUniverse 9781475911787 09781475911787

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This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008 Olymp

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Selling to China Reviews

Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses: learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the "Mao Generation" Chinese who are now China's business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.